Customer's Dictionary: From Copywriting To Conversion

For many, copywriting and copyright are synonymous words. Therefore, placing an order for copyright on one or several freelance exchanges, you expect that copywriters will make you happy with the quick execution of the order and a small payment for this work. Understand why and what you want from a copywriter. But for starters - learn to call everything by their proper names.

For the convenience and accessibility of the topic, I give below a small dictionary, where it is clearly written, what is what, and why. After all, sometimes, and copywriters themselves "swim" in terms and give out rewriting from several sources for copywriting, which in itself is not possible.

Copywriting - selling texts. Used to induce you to purchase goods, order services. When writing is used the knowledge of the target audience, its needs, prompting for action.

Seo-copywriting - selling texts that contain both keywords and phrases. This is not always justified.

Copyright is a copyright symbol. It has nothing to do with copywriting.

Copywriter is a profession of a person engaged in writing marketing and image texts, articles and content for websites, etc. A competent copywriter will not only fill the site with good texts, but also increase conversion.

Content - everything that is on the site (pictures, texts and other infa). It is also necessary to attract visitors-buyers, and to successfully hit the top search engines.

Seo-content - the text content of the site containing correctly placed keywords.

Rewriting is the lexical modification of the original texts, that is, the rewriting of a text in one's own words.

Seo-rewriting - rewriting with the content of keywords, phrases.

Conversion - the effect of the text on the site, in the mailing list, etc. Measured as a percentage: the number of people who bought the product to the number of unique visitors who bought the goods that ordered the service.

When placing an order, viewing profiles of potential performers, filling in the brief, operate with the right words, this will add weight to your words, and the copywriter will not be able to offer you a hastily executed order.

Wait for the following articles to continue the dictionary, and a bunch of useful tips for customers and copywriters. Also, I will tell you secrets, which is the first thing to pay attention when choosing an artist.