Filling the Brief

Over time, most people who want to create their own website face the need to fill it with unique text content. Someone solves the problem on their own, someone is asked to write the texts of familiar journalists, and someone is trying to find an experienced copywriter. Moreover, customers without experience in this area face a number of problems. This is ignorance, how to formulate your technical task (TOR), what amount to pay for this or that job, and how to choose the right copywriter, and others.

So, the technical assignment should fully reflect your requirements and wishes for the future text. Turning to the copywriter, ask him to send you a brief to fill. A brief is a template, filling in that, you will get a detailed description. Not all copywriters have their own brief. Those who have worked with a sufficiently large number of projects, it is and contains all the necessary items. There are briefings for creating content, developing a commercial proposal (CP), writing articles and other types of text work. Each contains accessible and understandable questions, which should, if possible, be fully answered. It depends on how well you understand the copywriter and will present you a product satisfying you in all respects.

Often the brief contains the question of the number of signs. Standard KP contains no more than 3000 characters. More text pushes potential customers. Of course, there are exceptions where it is necessary to list technical features or other information without which the proposed product or service can not imagine itself. Copywriting - selling texts also should not be voluminous. Exceptions include classical selling texts for single-page websites (selling information products, the latest methods for weight loss, and others).

Disputes over the number of signs for texts on the main and secondary pages of the site continue. Someone is sure that it is possible to introduce more keywords into the voluminous text, and someone for brevity with confidence in the rejection of site visitors to long descriptions of sections. In my opinion, the text on the pages of the site should not exceed 2000 characters. This is the optimal length for using keywords and in order to keep the visitor's attention, to motivate him to buy a product or order a service.

Here we smoothly approached one more point - the key words. For the selection of the semantic core, a specialist should be taken, since without the availability of certain knowledge it will not be possible to promote the site, receiving unique visitors and developing its resource further. Semantic core - a list of keywords and phrases that characterize the product being sold or the service offered. For example, for a site for selling real estate, most likely, it will be words - buy an apartment, sell an apartment, rent an apartment in Moscow, etc. It becomes clear that the section of the brief on keywords should be filled in after consultation with the optimizer and SEO.

In the remaining paragraphs of the brief there is nothing complicated, the answers to all questions come intuitively and do not require additional knowledge and skills. If there is a need for additional advice on filling in or compiling a brief, writing CPs or optimized texts for the site, for magazines and online media, feel free to contact. Experience and knowledge is!