Seo-Copywriting: How to Train Search Engine?

Seo-copywriting is now considered an advanced type of articles for sites. Its purpose is to attract users to the resource from search engines. To make the latter possible, it is necessary to compose texts so that they are perceived by robots as being most relevant to certain requests.

In fact, it happens like this: the copywriter writes an article, while implementing in her body the key phrases that users of the global network ask in the search engine's line. At the same time, an experienced text writer seeks to ensure that requests are evenly distributed throughout the publication and are not repeated very often.

I recommend to look at the visual aid on SEO copywriting. It presents all the items that need to be considered when creating a new article, which the author wants to bring to the TOP. And in this publication I will list some points that help in the promotion of the site with the help of texts.

The number of keywords allowed in the text

The very first should be called the need to use keywords so that the robot does not define the text as spam. Previously, the creators of poor-quality resources filled their offspring with generated or synonymous articles, in which the maximum number of search requests, sometimes completely unsuitable for topics, was introduced.

Thus, dishonest webmasters received search traffic from search engines. At one time, visitors to their sites were counted in thousands in one day. Imagine how much such people earned in arbitrage traffic! But times have changed, search engines have become more developed, and now sites suspected of search spam are simply dropping out of the index.

Now the Internet becomes a network in which only those resources that were made for people are listed. That is - containing useful and informative information, as well as - having a full-fledged design. Each article of the site must be meaningful and should give the reader answers to questions that arise.

It is for this reason that the demand for experienced copywriters and rewriters has increased. Along with this, there was a need to increase their number, because Internet projects are getting bigger, they need to be updated daily, and this requires content in large volumes. Those people who wrote texts before, can not cope with a large number of orders.

And if we take into account the increased demands of site owners, then we can assume that ten percent of all text writers can cope with special orders. In the course of the one who comprehended seo copywriting, how to tame the search engine, but not all novice authors know what it is and how to apply it in practice.

Most of them do not even undertake assignments that suggest harmoniously inserting clumsy search requests into the article. But in principle, there is nothing complicated in this, only a short practice is needed, and strange phrases will easily fit into the body of any publication.

Advanced seo-copywriting involves using only one keyword per thousand characters of text. It is also possible to change its version in the same number of characters. Thus, in the text of two thousand characters there should be no more than two requests that differ from each other.  

The quality of the text preferred by the search engines

Among other things, every publication must be legible. In other words, the text should be understandable to every reader, regardless of his age and level of development. Therefore, the copywriter selects words and expressions that will not force the user to search for their meaning on other network resources.

For the same purpose - the retention of the visitor on the site, articles are created that do not give a general idea of the topics to which they are dedicated, but full-fledged guides. So, the reader will not waste time searching for a full-fledged publication, where everything is written "from A to Z". For better user orientation, it is recommended that you write down subheadings.

To ensure that the text is not spammed with words that are completely unrelated to the topic that it is intended to cover, synonyms should be selected. At the same time, it does not matter what kind of phrase it is, it is necessary to write an article in such a way that there will be very few repetitions. The latter indicates the level of preparation of the author of the publication.

Thinking about how to tame a search engine, one should reflect on how to write unique texts. This indicator is perhaps the most important for today. It is inadmissible to create content, parts of which are identical to other articles posted on various sites of the World Wide Web. To determine the uniqueness, special programs were created.

It should be remembered that seo-copywriting is a serious topic, in which the units are understood. Only the most intelligent and experienced authors of articles can bring their creations to any site in the top of the search engines. At the same time, the owner of the resource will be able to rejoice not only in the higher rates of his offspring, but also in increasing the number of visitors to his site.