How to make the description correct?

It can often be noticed that beginner optimizers install and run SEO plug-ins, but almost never use them properly. As experts say, most users simply do not know how to correctly make a description. It's about meta-data in SEO, that is, about the name and meta description.

Through SEO, used for every page correctly, you can significantly improve the search ranking . There are many methods that you can use to optimize your blog posts, and they could work in search results more effectively. This article below explains in detail how to make the description the best way.

Selecting the main keyword

The main keyword is the basic phrase, to which you must count. This is exactly what the users will be looking for and as a result will find your page. If your site is in a competitive niche, then there is a possibility that you will compete with many other relevant and authoritative resources using the same popular keywords.

In such a situation, you can get a larger influx of visitors if you use long keyword phrases. Always remember that your audience is people, not a set of search engines. A person does not just need to enter one keyword into the search, they usually use thematic phrases. Thus, your main keyword should be a phrase.

Specialized plugins allow you to choose such a phrase for your individual pages. This will help you to find similar keywords after you pick up the main one.

A suitable SEO header

A good SEO-optimized header, easy to read by a person, should contain your keyword and at the same time be limited to 70 characters. At the same time, it should be rather catchy. When your page is displayed in the search results, the user will determine whether he wants to go through the page, based on the title and SEO-description in the search fragment. That's why the question of how to make a description for each section is very important. The description can be changed in the search engines and displayed in different ways, showing the most relevant part of your article. But the name will remain the same. Check that the name SEO is optimized to the fullest and describes what people are willing to see if they clicked on the link.

And finally, it is worth simplifying the name, rather than painting it with a long phrase. For example, "The point of view about the differences between A and B is different" is not a very good title. It is better to dwell on the variant "And against: opinions". This name not only catches your eye, but also includes optimally matched keywords, according to which users are searching for articles.

How to make description in META tags

Some experts believe that the SEO description of meta tags on the page becomes unimportant. Nevertheless, most will not agree with them. It is recommended to use meta-descriptions for each article and notes on the site without fail. A correct meta-description can tell a lot more about an article. The question of how to make keywords and description in modx for example, for today remains very relevant. Moreover, Meta Description is also actively used on such social networking sites as Facebook, Google+ and Twitter.

You must remember that users are watching your meta description, so their value is very high. Therefore, you must make sure that you always mention your main keyword in the description. This is necessary to find your pages by many users. Limit on the number of characters for the Meta-description is 155 characters. Try to stick to this limit, or your meta descriptions will be cropped after exceeding this size. Try using the main keyword at the beginning of the descriptive phrase, and not at the end.

As already noted, a meta description, or description, is one of the most important tools indexed on search engine results pages (SERPs) and attracting users to your site. Unfortunately, this is something that newcomers to SEO are constantly neglected or do not want to focus on it properly. But if you do not make efforts in creating meta-descriptions, you can miss the good traffic that could bring a lot of new customers and customers.

What is a meta description?

Meta-descriptions play a big role in search results. In its essence description is a piece of information displayed below the link in the search results. Its purpose is to describe the contents of the page in the search engine. The ultimate goal is to convince the user to go to your site. Any words that match the search query are highlighted in bold in the description. It is for this reason that it is important to know how to create the description most correctly.

As follows from numerous reviews, only a small number of users on a regular basis look through the search results carefully, reach the bottom of the page and click on the result there. The percentage of clicks is consistently falling as soon as you go down the page, since the more appropriate result, logically, should be at the top of the SERP. For example, if there is a question about how to make a description sk gaming, you need to come up with a phrase that best meets the topic of the site.

For this reason, if your page is displayed in the search engine at the bottom (or even not on the first page of search results), you are already losing a lot of visitors. It is this circumstance that compels to compile detailed, relevant and outstanding meta-descriptions, which is much more important. If your resource comes out at the top of the SERP, logic is the reverse, but there are also some nuances. Meta-descriptions should be clear and convincing, that is, they should immediately attract the user's attention. Otherwise people will start to pay attention to other results. In short, the better the meta description, the more likely that you will have good traffic.

How to make a description

Meta-descriptions should convince the user to click on the link. This is the basic requirement for them.

Use an action-oriented language

Action-oriented language is ideal for calling for action - it tells readers exactly what they can do if they follow the link. Such meta-descriptions are better to start with verbs, for example "open" or "look". Speaking about how to make a description on Ucoz, it's worth remembering the functionality of the engine - separate menu items are highlighted for meta-data.

Provide solutions or benefits

Tell users what they can expect by clicking on the link. If the majority of visitors press the "Back" button, because they switched not to what they expected, you will not have good traffic. Description should match what is provided on the site.

Write a short sentence in the style of previewing the content or a note on why you need to read this article. Give the user a clear idea of what he sees on your page. Your task is not only to attract the attention of visitors, but also to keep it.

Do not exceed 155 characters

Typically, the meta description should be no more than 155 characters. However, Google does not actually measure the characters - the size of the description is determined by the number of pixels. That is, the meta description will be truncated after a certain width. The reason for talking about 155 characters is just a general guideline. You can always check the length of the meta description and title tags with specialized SEO tools that help both to make a description (Wordpress, for example) and to trim it correctly or cut it.

Do not be fooled by visitors

If your meta-descriptions attract users with content that is not relevant to what they expect, be prepared for a small amount of traffic. Some descriptions are highly spammy and not relevant to keywords. This is a very undesirable behavior pattern, probably derived from the old school of understanding SEO. When search engines and search engines see fake keywords, they expose warning marks, and the site receives a very low level of trust.

Be specific and relevant

Average users are able to recognize common meta descriptions when they see them on search pages (despite the fact that many do not know exactly what this description is). That's why it's so important to use descriptive words and do everything possible to connect with your target audience.

What can not be done in the meta description

If you are unable to deliver a meta description for your pages that you want to see indexed, Google will display a snippet of text from the first paragraph of your page. If a set of keywords is present in this text, it will be bold. Why is that bad? This means that you will miss the opportunity to attract most users.

When talking about how to make a description, remember that simply listing keywords in the meta description will not do you any good. These descriptions should focus on a clear and concise provision of your web page, so avoid excessive use of terms and keys. Even if a user searches for information on one phrase, a simple set of such phrases is unlikely to attract him.

Categories and tags

Categories and tags also play a significant role. They will help you sort the contents of the resource not only for users, but for yourself, as well as for search engines. Submit your site as a book about something. Categories are a table of contents, and tags are a kind of bookmarks.

After you regularly fill the site for some time, you will have enough content on its pages, which most readers would like to attract as much as possible.

Through internal links, you can send new visitors to read your previous articles and notes. Internal binding is a great way to develop a context between new and old notes. In the language of SEO, this is called internal linking.

Some engines, in particular WordPress, allow you to search for your old notes right in the message editor. Click the link button in the interface's mail editor and select "or link to existing content." In this case, the search window will be displayed. Find the old messages that you want to link to, and they will display the results after the fact. Select the publication you want to link to and click Add Link. In this case, the description role is also great - you need to link pages that have similar meta descriptions.

Internal link and search

Each text that you post on the site has the potential to increase the flow of users from the search engine. For this it is important to understand how to make a description. All this is achieved by adding meta-data to each article, writing good headlines and relinking between your old articles. Having done all this, you will soon begin to see the growth of search traffic.