Promotion And Relevance.

Promotion and relevance are two inalienable concepts, since relevance is a kind of measure of the correspondence of search results produced by a certain query. So, for example, on the query "steel doors inexpensive" the search engine will give out those sites in which you can buy a steel door. And on the request "technology of production of steel doors" will appear sites with information on the process of creating doors. It would seem that the inquiries are consonant with the steel doors, and the results of the issuance are completely different. This is the essence of relevance.

Everyone who is somehow connected with the promotion of sites, it is known that search engines have a habit to change algorithms from time to time. This means that the relevance is changing, it is practically impossible to foresee it. But there are tricks that help to influence this most relevance, they are used by experienced optimizers and webmasters.

A big influence on relevance is the title of the page - Title tag. It is important that the name be capacious (no more than 60-75 characters) and naturally matched the query. In other words, the title must contain a keyword or an expression. Search engines "do not like" specific characters and signs, which means that the promotion of the site will be problematic. Therefore, it is better not to use them.

Affects the relevance and quality of content on the site. Articles should be optimized, that is, contain keywords. In this case, the keys should be organically combined with the text itself and preferably correspond to its subject matter.

To the user could get from the main page of the site to his interesting information, he needs to make a few clicks. It is important that the number of these clicks does not exceed three times, otherwise the visitor will simply leave the site in search of more convenient navigation. Therefore, it is advisable to place a sitemap on the main page.

Specialists who promote, know that search engines prefer sites "with experience". Must pass at least 5-6 months from the date of creation, before the search engines actually pay attention to the site.

Relevance of a web page depends on the number of thematic links to it. To do this, you need to create as many interesting texts as possible and post them on the pages of your site. Relevant links can be bought. However, in order not to arouse the suspicions of the search engines, this must be approached thoughtfully. Promotion will be more productive if you place a resource in popular catalogs.

The more clicks you make on the site, the more privileges you can expect from a search engine. Therefore, it is very important that the visitor stayed on the site as long as possible and managed to make the maximum number of clicks. There are a lot of marketing techniques to warm up the visitor's interest and increase the time of his stay on the pages of the resource.

To find the relevance of web pages and analysis of the articles placed on it, you can use special services, for example pr-cy.ru.