How to write and issue a commercial offer

A commercial offer is a document containing important information about the product or service being sold. It contains not a simple text, but one that can attract the attention of a potential partner or customers. No person will want to waste their time reading meaningless confusing information, which is why it is important to know how to write a commercial offer correctly.

It should immediately be noted that the commercial proposal is of two types: personified and non-personalized. Personified is addressed to a specific person. It is usually preceded by negotiations, the result of which is again displayed in the sentence. Non-personalized proposal is made without preliminary agreements and can be addressed to a large number of potential partners and consumers. Both these commercial offers are written in accordance with general rules, except that in the offer to a particular person it is necessary to specify such parameters as the name of the recipient and his position, conditions and terms of performance of obligations, transaction size, prices for services and goods, etc.

What to look for before you start to write a commercial offer?

1. The language of the text depends on which audience the proposal will be sent to. The only thing, it is unacceptable to mix the philistine lexicon with the professional.

2. The volume of the offer is not material. It is possible to state all the information concisely in several sentences, and often it is required to write a large voluminous text. Of course, short text attracts more attention, but if the text is large, then it is recommended to divide it into several parts with the help of subtitles. Also, when writing is best to abandon long paragraphs and sentences.

3. Any offer starts with a title. It should be interesting, not too long and fully reflect what will be discussed in the commercial proposal.

4. Correctly written commercial proposal should consist of an introduction, the main part and conclusion, which should be of interest and make read the text to the end. In the main part, you need to spell out the essence of the proposal. For greater clarity, you can give the characteristics of the product. In the final part of the commercial proposal you need to take stock. You can re-specify the offer itself, conditions, and also indicate your contact information. Conclusion and entry should be required, since not everyone likes to be included in the text itself, but only look at its beginning and ending.

5. In the commercial proposal, it is not necessary to talk about the achievements of the company or firm, to describe the history of its creation and to compare with competitors. It is best to focus on the benefits that can later be obtained from joint cooperation.

6. The written offer should not be sent immediately to the addressee. We need to wait a while and re-read it and, if necessary, remake it.

It is important to know the same way as to issue a commercial offer. On the main page there must be a logo. In the upper right corner the recipient's information is indicated: position, organization name, full name, telephone number. The appeal should be placed in the middle and must be highlighted in bold. The font of the message itself remains the same as the rest of the text. It is not allowed to scatter the text, it should be aligned along the edge. At the end of the offer should be contact information (name, title, telephone number) of the person to whom you can apply for more information or contract.