Classical and academic nausea of the text. Text validation

A job takes a pretty big part of our life. In addition, many of us spend a lot of time getting to the office or production, and then coming back. In addition, according to the results of research by psychologists, the idea of a boss or a team horrifies a good part of the working population. Of course, we are talking about average employment. And if you remember about how early you have to get up, then the thought of difficult everyday life just makes you sad. Now the popularity of new freelancing activities is growing. You are looking for customers, choosing the project you will work on, and handing it over in the specified time. The most common branches of freelancing are programming, web design, 3D modeling and copywriting. Today we will talk about the latter. We'll tell you what it is, and consider such concepts as "text nausea," "water," and others that the copywriter has to work with.

What is copywriting?

In simple words, copywriting is writing a unique text. And here the tasks can be completely different. For example, rewriting is a retelling of the finished material in your own words. Of course, this does not mean that you can "fake" nonsense and conditionally preserve the meaning of the finished publication. You must modify the writing to achieve high uniqueness.

Seo-copywriting is writing texts with keywords. Such articles are necessary for the promotion of the customer's site in search engines. Write a new text and organically fit into it "keyloggers" - the task is not simple, so the "seo" is paid quite well. I would like to note that copywriters are people who can come up with a name for a brand or a slogan. Themes for writing to you can provide different, but for the most part this is the filling of sites: from articles about animals or cooking to advertising or blogs about technology.

How to become a copywriter?

Freelance is an independent search for orders. After a while, when you gain experience, certain skills and knowledge, customers can themselves offer you work. You can search for TK in the vastness of the World Wide Web. But it is much easier to use the services of online exchanges.

Exchange of copywriting on the Internet

There is plenty of work for both beginners and pros. The scheme of work is quite simple. You pass the standard registration and go to search for the order with the subsequent application. Further, the customer considers your candidacy and, if he is satisfied, accepts the application. The work should indicate TOR (terms of reference), deadlines for its implementation and the amount of payment. On decent exchanges after acceptance of the application on the account of the customer the sum of payment is blocked, and after delivery of the text and its check money are transferred to the executor (that is to you). The funds are usually withdrawn to an electronic wallet or other electronic payment system. At first glance it seems that it is very simple. But writing a unique literate article that meets all TK points is not an easy task. In the technical task can be indicated not only the number of printed characters, themes or keywords, but also the percentage of uniqueness, nausea, the volume of "water" and much more. Let's get acquainted with the basic concepts.

Nausea

Until recently, on the Internet, it was difficult to find information about what nausea was, what kinds of events it was, and so on. The contractors had to either guess on their own what it meant or consult directly with the customer. With the growth in the number of copywriters, information about working with texts has become much more. In this publication we will share our experience.

In general, nausea is the number of repetitive words in your text. Sometimes there are so many of them that the ordinary reader will find this material rather difficult to perceive, not to mention that he will not cause any interest at all. When something becomes too much, we are used to saying that we are already sick of this. Thanks to such a figurative expression, the term we are considering emerged. The reader literally vomits from an overabundance of repetitions.

Classical and academic nausea

Copywriters and SEOs are accustomed to writing texts for keywords. Thanks to such phrases, the necessary information is faster and easier for the reader who enters the query into the search engine. As a consequence, the site on which the text is placed rises higher in the pages of the search query. Ideally, it can be on the first page. Previously there was an opinion that the more keywords a performer inserts into a text, the better he will perform his task. However, such "enthusiasm" very soon played a cruel joke, and the site with a clump of identical phrases only fell in the rating. The thing is that the readers from the first lines understood that the information is stated "clumsily", and instead of useful and sought after material, they read only "keys" in a circle. Cut eye and unjustified repetition of words in the text.

Over time, this technique was abandoned. Today, a great role in determining the quality and evaluation of written plays nausea. . This is an indicator that determines the frequency of using a word in a text document . There are nausea of two kinds - academic and classical. Next, we'll dwell on each a little more.

Academic nausea traces the presence of repetitions of certain words or phrases from key phrases or keys proper, while the classical one counts repeats of the same words, and even prepositions are taken into account. You can check this figure yourself, just by subtracting the material and realizing which repetitions can be removed so that the information is easily perceived, and it was interesting to read. But in order not to spend a lot of time on such checks (believe me, in the work of the copywriter there are enough of them already), you can use special services.

How to check the nausea of the text?

An excellent assistant in this matter will be the service Advego. You can use the resource for free. You will see a window in front of you in which you will need to copy your article and click on the "Check" button below. In a few seconds you will see full statistics, the text verification itself takes 1-2 minutes maximum with a slow Internet. There will be a number of characters, unique and meaningful words, and much more. We need to pay attention to the last two points - "classic document nausea" and "academic nausea document". Then you can check with your own TK. But you can not lose sight of this indicator, even if it is not written in the task. On average, academic nausea is best kept within 8, and classical - 3-4. The latter is indicated by the customers rather rarely, but it is also worth paying attention to.

Study the semantic core of the text - this is also important. It's good, if the frequency of the word does not exceed 3%, but this is also stipulated by the customers separately. Just in order to reduce academic nausea, you need to reduce the number of repetitions, such words are listed at the top of the list. Replace them with synonyms or change sentences so that you do not need to use them. Check the text again. The nausea of the text should decrease. But there are other indicators that deserve attention.

Editing text

Checking the text for uniqueness is almost the main task that faces a copywriter. This procedure the performer must perform first of all, before handing over the order. To do this, a fairly large number of different resources and special utilities are created. If the customer has every percentage of uniqueness in his account (for example, it is important for him that this figure is not lower than 90% and 89% of it does not suit), he will most likely tell you through which service you will need to check the document. It happens that the results of checks with the help of different services are significantly different.

Drowsiness

If you hear about such a notion as "text obscuration", know that it is about the same "nausea", simply called a similar phenomenon otherwise. If "Advego" calculates exactly the ratio of the number of words used to the entire volume of the text, then, for example, on the site Text.ru, this parameter is calculated in percent. To check the nausea of the text or spam it is possible and with the help of Istio.com.

"Water"

"Water" is the volume of words, phrases or even separate pieces of text, the absence of which does not affect the meaning of the foregoing. These are empty phrases, which the author inscribes to increase the total volume of his "work" or does it unintentionally. Water in the text of a good copywriter is minimized. To determine this indicator, use services such as Text.ru, or try to "clean" yourself. Remove meaningless words and sentences and, if this does not affect the general sense, boldly cross them out forever. Such a test of the text will help the beginning copywriter himself to see his mistakes.

In conclusion, I want to say that the copywriter's work is quite difficult. Such activities require perseverance and certain knowledge. Today we got acquainted with the basic terms used in copywriting, and even learned what nausea text is. So, you can avoid such mistakes. We hope that the acquired knowledge will help you conquer new peaks in such a difficult business as writing unique, literate and interesting texts.