New models of sneakers "Nike": review, description and reviews

"Nike" - one of the most famous brands that produce sportswear, shoes and accessories. Today, these things became very popular, especially the Nike sneakers. Designers with great inspiration work on each of them. Thus, the models of Nike sneakers are deservedly considered one of the best sports shoes. So, let's consider this issue in more detail.

Nike sneaker models - the ideas of Tinker Hatfield and Graham McMillan

Of course, there are a lot of options for this brand. Everyone can easily choose for themselves exactly those models of Nike sneakers that he needs. A lot of success is enjoyed, for example, by Air Max. Initially, their idea was realized by designer Tinker Hatfield on paper as Air Max Zero. These sneakers differed in a minimalist sole, soft seamless nose and outwardly heel-fixing. Without this sketch, by the way, there would not exist the very first model of the Air Max collection.

In reality, the concept Zero has already been implemented by a designer named Graham Macmillan. He turned sneakers into a modern version of Air Max 1. The stylist set himself the task of remaining true to the original idea of Hatfield and his interesting design. However, he also wanted to use modern technologies and materials. Among them - a lightweight sole made of foam - Air Max 1 Ultra Moire, seamless gluing Hyperfuse, breathable solid monofilament of special knit wear sneakers.

The first models that brought a lot of popularity

In general, it was Tinker Hatfield who, in principle, became the ancestor of such a famous line. Models of Nike sneakers Air Max 1 are the world's first footwear designed for running, with visible air present in the sole. They were able to demonstrate how the new technology of depreciation works, which could not make a proper impression on athletes and ordinary consumers in ten years from the moment it was presented to the public. However, the company did not lose its hopes.

As Mark Parker, the president of Nike, put it, the firm's employees were constantly interested in people, what do the Air think about technology. The reviews were very diverse. Nobody knew what to say, since they did not see how it worked. The fact is that the air capsule is closed to the eyes, although it is integrated into the sneaker. A powerful breakthrough occurred actually when the company released Air Max with visible air. Over time, Hatfield switched to design from his so-called architectural tasks.

Air Max - a real sensation

New models of Nike sneakers, of course, immediately attracted a lot of fans. The capsule with air became visible thanks to a special "window" located in the heel area in the sneaker. As soon as these sneakers appeared on shop windows, they produced a powerful sensation. Literally for a year, more than a million pairs of shoes were sold. These sneakers earned the title of classic industrial and sports design.

In a large-scale advertising campaign, the technology itself was explained in detail. In the commercial on television back in 1987, the song Revolution of the popular at that time quartet The Beatles was played. After almost 30 years, this track is still used in advertising new models. This is a fairly original and interesting trick.

Continuation of a story

New models of sneakers "Nike" - Air Stab. They do not fully belong to Air Max. However, visible air is also used. These models are designed for runners who need powerful foot support.

Here, for the first time, a technology called Footbridge Device was used. It allows you to slow down and control the rate of pronation as accurately as possible, which perfectly protects the foot of the runner when running along the asphalt from the shock load. It softens approximately six to eight times. In addition, these sneakers perfectly help maintain balance when pushing and landing.

Footbridge is a special plate with various profile details. It is located between the middle and upper parts of the sole. These sneakers are the lightest and most stable in the modern market.

Innovations

What can be said about modern footwear? Sneakers "Nike" (the latest models) combine in themselves and a transparent gradient sole, capable of providing maximum cushioning, and a seamless top of the shoe, comfortably fitting the foot and allowing it to move freely.

In 2012, the company introduced special running shoes, created according to Flyknit technology, where a special combination of materials and weaving of threads allow the top of the shoe to be incredibly lightweight, seamless and tightly fitting to the foot. For four years, designers, engineers and programmers have tried to find a technology that turns a non-elastic thread into a flexible material. As a result, all zones of the location of threads of different structures were correctly located. Specialists were able to achieve the necessary combination of air permeability, flexibility and support in one product.

Recently, the "Nike" model Air Max 2015 became a hit of sales. The color decision of these sneakers is accepted in connection with technological features. A gradient transition in their sole denotes additional cushioning at the front of the foot and a softer foam. Thanks to the inverted Swoosh, Dynamic Flywire support threads are carried to the outer part of the shoe. In these sneakers for the first time the special technology of making the top ("technological mesh"), which appeared in 2013, was completely applied. Thanks to this, the company was able to achieve quite a dense weaving for support, but at the same time for ventilating the legs is enough discharged. The new sole features a tubular design and deep slots for greater flexibility. Inside the sneakers are complemented by a soft material that protects the feet from rubbing. Outside, there is a small plastic element on the back, which fixes the heel well.

The legendary company

Undoubtedly, this brand is a real legend. Many interesting cases are known about him. For example, sneakers "Nike" (old models) are associated with a variety of scandalous incidents in which the famous athletes were involved. There are rumors also about certain secret technologies, developed specifically only for the most famous influential people. Nevertheless, the incredibly high demand for the company's products proves that it is available to all sports fans.

Right choice

In any case, an excellent purchase for you will be any Nike sneakers. The names of models are known to all fans of sports style and fashion. This choice is the right step on the road to success! Attention of every person who loves sports and active way of life, will definitely attract the functionality of this footwear, its reliability and exquisite design. A wide assortment will surely suit every high-quality connoisseur. Thanks to the chic modern production technologies of this brand, the consumer is satisfied with the maximum comfort and durability of sneakers for many years. Using the company's products, you can personally verify this.

For women

Models of Nike sneakers for women satisfy the needs of even the most demanding and whimsical women. Of course, because the goal of every lady is to be stylish, while having an excellent sports figure. A wide range of shoes perfectly demonstrates an individual approach to each client, taking into account all its tastes and preferences. Especially when the client is a woman.

To maintain a form, ladies need a feeling of lightness of flight and special comfort in movements. This allows you to make sports doubly, or even triple, more pleasant. Women without any problems will be able to choose for themselves sneakers for daily use, for fitness, for running, etc. The choice is really great and rich.

For men

If a strong-sex representative needs good sports shoes, he needs to pay special attention also to Nike. Sneakers (men's models) are also of the highest quality. This footwear is appreciated for many years and by athletes, professionals, and those who simply try to keep themselves in perfect shape. If you want to buy a smart branded model, these sneakers are just what you need. Manufacturing technologies for Tubular Air, Max Air, Zoom Air, Shox, etc. Were developed in special laboratories that thoroughly destroyed previous stereotypes regarding depreciation. Just a revolutionary discovery was the use of capsules with compressed air. Other sports technologies mentioned above, of course, are also left unattended.

In a word, the trade mark "Nike" offers its fans a wide range of sports shoes. Modern materials, excellent style, high quality - all this can not but satisfy the needs of the company's customers. However, the positive feedback speaks for itself.