Behavioral factors of website promotion

Behavioral factors - the set of actions of all visitors to a particular site. Such moments as the entrance of visitors to the site, their time of stay, referrals to the proposed links, viewing pages or returning to the site are attributed to behavioral factors. When ranking sites, search engines are guided by behavioral factors, the analysis of which has become an important part of SEO optimization. Considering the fact that there are not ten such factors, search engines - and Yandex, and Google always prefer to account for behavioral factors, forming a ranking algorithm. That is, sites that have good attendance, attract unique users, well-structured and convenient win competition from rivals, when other optimization requirements are met.

Attendance, detailed statistics and usage, as well as full-fledged unique content that makes the site attractive to users are closely related to behavioral factors. A similar algorithm is aimed at improving the quality of the site, its usefulness and competitiveness. Today, everyone understands that the promotion of the site, only through links, will be incomplete.

The time visitors use the site and the bounce rate are two of the most significant factors for search engines.

For example, specialized services programs that track the statistics of visits to Google Analytics and LiveInternet sites, the inclusion of so-called failures is considered very important. Failure means that, once hitting the site, clicking on the link, the user immediately closed the window, did not stay for a second, did not become interested, and completely refused to view its contents. Reasons for refusing to view can be both poor quality of the site, and inconsistency of the content of the request, the lack of necessary information. Despite everything, there is an opinion that about 60% of failures affect the position of the site.

Working with behavioral factors is a new industry in Internet marketing, which includes social and psychological criteria for selecting an audience, monitoring the performance of competitors. The search engines are working on the creation of technologies that accurately reflect behavioral factors. For example: the promotion of the site to Yandex, in addition to accounting for behavioral factors, Matrixnet technology is used, which determines the relevance of the site through manual user evaluation. So, the manipulation of optimizers put great barriers to search engines, and support the creation of a site, high-quality and successful Internet products.