Advertising. Culture of Perception.

The problem of the quality of content, that is, of filling, of the Russian advertising market is very acute. Nevertheless, actively struggling with it units. It's okay, like, but it, friends, is also a culture.

Just like the culture of consumption, the culture of perception must grow. Many years are spent on a slight increase in the culture of consumption, and it is the consumption that is much easier to plant. Appear in the market for a new, more delicious chocolate, and even with a liberal price tag, people literally in half a year will throw out of their heads even the idea of buying an old, now not satisfying, product. An exaggerated example, no more.

With the culture of perception, everything is much more complicated. It is very difficult to instill taste, especially now, in a society of total consumption. This taste is instilled in really high-quality and creative advertising moves or ideas. Here, again, there are a number of problems: the consumer can "not understand," can understand, and return to the old calls "The best tool" or "The number one tool."

Under the "do not understand" very often conceals a misunderstanding by a specialist in advertising, marketing, whatever, their consumers. Such errors are a step back for the entire market. Sometimes, the novelty frightens. The market is trying to run ahead, the guys are watching the west, but they do not keep up with them. What is the problem? The problem is quite simple and understandable.

In Soviet times, advertising was mostly social, advertising really worked for power. People believed in leaflets, believed that Motherland was calling Mother . We went to subbotniks, joined the party, together with the authors chuckled at caricatures. And how everyone praised Yu.A. Gagarin and V.I. Lenin does not even have to speak Gaurit. Advertising was effective.

Now, the current government clearly plans moves in the information war. And this is not a joke, we all witness fierce competitions on the Internet, especially in the blogosphere. Someone worships the power, somebody denigrates it, various arguments and arguments are given, but who will now figure out which of them is right? As they say, there are always dissatisfied people. Previously, there were no satisfied people on the Internet, and now exactly half.

Political advertising tools are more flexible and stronger. Of course, many resources are involved in this sector, which somewhat reveals the rear of commercial advertising.

But, no matter how sad everything was, we will come to a brighter future, where really rational and creative people will fight for the mind of the client.