Whiskey "William Lawson": brand history and product line

"William Lawson" - forty- blended blended whiskey three-year old from the Scottish Kingdom. The drink since 1992 is produced under the control of Bacardi Limited. Kupazh of several dozen types of alcohol is aged in barrels from sherry and bourbon. The content of single malt whiskey in the "William Lawson" reaches forty five percent.

To match the severe male character of the products and the rather thorny fate of the company, with the many difficulties and tribulations that William Lawson Distillers Ltd had to overcome in order to produce a strong drink today for fans of Whiskey-Cola and Rob Roy cocktails.

History of brand development

The year of the appearance of the whiskey "William Lawson" is considered to be 1849: it was then that its release began in Scotland. However, at that time in the British and world markets dominated by strong drinks from neighboring Ireland, and inside the country was the strongest competition. So the first pancake "whiskey" Lawsonov came out as a lump, and the company had to roll up to better times, which were waited for almost a hundred years. Immediately after the Second World War, the production of the William Lawson whiskey began again, this time far from the native edges of the family - in English Liverpool. The choice of location was due to the poorly developed logistics system of Scotland and the more attractive market in England. Return to the homeland of the whiskey "William Lawson" was able only in 1967. Currently, the production is located in the gardens of Kotbridge.

Product Range

Unlike the representative brands Jim Beam, Jameson and Ballantine's whiskey line "William Lawson" does not shine a variety of tastes. The company introduced two versions of the drink for adults:

• William Lawson's Finest is the flagship of the brand; The notes of baked apples and toffee are diluted with the aroma of burned cereals; The drink has a pleasant golden color and a subtle oak aftertaste.
• 12-year-old William Lawson's - the rich gold color of the brand conceals a fruity-floral fragrance, mixed with the sweetness of toffee on a creamy base; Barrels from under the sherry give the drink a deep soft aftertaste.

For one bottle of Finest whiskey "William Lawson" price: 05 liters - 650 rubles, 0.75 - 850 rubles, 1 liter - 1100 rubles. The data is given on average in the shops of Russia.

For a 12-year-old copy of the whiskey "William Lawson" the price is correspondingly higher: about 35 pounds sterling (about 1800 rubles) per half liter.

The standard blend provides a sweetish flavor with notes of roasted grain. It is very popular as a digestive. Connoisseurs of pure whiskey usually prefer more expensive non-branded brands. The basis of the whiskey "William Lawson" was the malt "Glen Deveron" and "Highland Malt".

Since 1972, the brand has become the property of Martini. Twenty years later, as a result of the takeover, the brand became owned by Baccardi, where "William Lawson" was the third whiskey in the assortment along with "Duers" and "Aberfeldi".

The concern managed to consolidate itself in Europe. William Lawson's drink is especially popular in France. Also, the Scottish brand is making progress in the Russian alcohol market. In its advertising campaigns, the company actively resorts to the services of Hollywood stars of the first magnitude. The name of the brand is closely related to mass sports, in particular football.