The "Snickers" new wrappers - for the hungry

A great philosopher once said: "You are not you when you are hungry." Naturally, this phrase belongs not to the philosopher, but to the brand "Snickers". And now these sweet bars get a new wrapper that can describe what you become when you get hungry.

Director's comments

The director of the brand "Snickers" said: "We are always looking for new ways to attract customers who will know and love our company. We believe that the new bar wrappers will inspire people not only to quickly determine their symptoms of hunger and promptly eliminate them, but also give them a new and interesting way to show friends, relatives and close people what they become when they are hungry. "

The essence of the new wrappers

Well, the new wrappers of bars now give people a new way to offend each other. Yes, a sweet calorie bar relieves hunger, but the wrapper and the inscription on it remain. The list of characteristics that are written on the new wrappers include 21 different words: "irritable", "restless", "whiner" and so on.

Of course, this is an interesting move, but its implementation is also not very impressive - there is a feeling that the person responsible for this project simply chose one insulting word, inserted it into a Microsoft Word document and used all the synonyms proposed to it. In any case, such advertising is definitely aimed at young people, who will buy bars with a new design to make fun of their friends. But otherwise, both the idea itself and its implementation are far from the highest level. Of course, it remains to be seen. How such innovation will affect the level of sales, and only then it will be possible to judge the success of the company's decision on such an advertising action. Of course, attracting attention to the brand is a very important aspect, but there are some boundaries.