Loud brand names: rating. Popular brands and their logos

To date, well-known brand names are at everyone's ears. We get used to them and do not think that somebody once invented these names, that behind them there are stories. And, meanwhile, the "life" of brands is very interesting, they are constantly fighting for places in kind of "hit parades", ratings on popularity and cost. Let's talk about the most famous brands in different spheres.

Ways to choose a name

The process of developing a brand name is called naming. There are several ways to create a successful name for a product or company. The first is the simplest, when the brand is simply called the surname or the name of the creator. So famed for their names Ford, Prada, Bosch, Dell and many others.

Another popular way of creating names is acronyms. Most often, parts or letters of the names and surnames of the creators are taken, and the letters of word combinations can also be connected. So there were names of MTS, Lenovo, IBM, HP. Brand names can appear as a result of using existing or fictional words. So there were brands Apple, Volkswagen, BlackBerry. Usually in the course of promotion, the name and logo are associated with a certain story, a legend, real or fictitious. In marketing, this is called brand mythology.

Unusual brand names

Everyone knows the name "Nokia", but very few people know what it means. Initially, the firm owned a paper mill, one of the factories was built on the river Nokianvirta, a shortened version and became a nem for the new company. Often, brand names are associated with mythological characters. The most unusual way to use the name of a mythical creature is the company "Asus". Creating the concept of a future firm, the owners wrote a list of inherent qualities: strength, adventurous spirit, quickness. All these properties were inherent in the legendary horse from the ancient Greek myths, Pegasus (in the original writing - Pegasus). But the owners of the company wanted the name to allow the company to occupy the top lines in the telephone directory. So the first syllable from the horse's name was lost and "Asus" appeared.

The car "Volvo" was named after the Latin saying "I roll" in honor of the ball bearings, which originally produced the organization. By the same principle went and the company Volkswagen, whose name is the German word combination "people's car". But the most legendary, probably, is the Apple brand. Steve Jobs, the creator of the brand and an outstanding marketer, told at least three versions of the history of the appearance of this name.

The most expensive brands

Creating a brand requires a lot of investment, and companies are going to these costs consciously. After all, a memorable, attractive name helps to increase sales. For today there is a struggle of marks for capitalization which allows to receive the additional income only for a name. The brand rating changes yearly, so the only correct order and list of the most expensive brands in the world can not be made up.

But the group of leaders in recent years consistently includes such brands as:

• Apple . The already mentioned brand exists since 1976. Its capitalization is several hundred billion dollars. The logo for the brand was created by designer Rob Janov. At first it was a black and white drawing, then a familiar multi-colored version was created. For 22 years, he "lived" in a rainbow, but then returned to the original image.

• Coca-Cola . Everyone knows the brand, which produces a carbonated drink, appeared in 1892. The annual profit is several tens of billions of dollars. The brand logo appeared almost 130 years ago, during this time it underwent some changes, but the colors remained the same.
• Microsoft. The brand of the computer company appeared in 1975. Today, it is consistently among the five most expensive brands in the world. For a long life, the firm has changed several logos, today's version exists since 2012.
• Google . The digital company appeared in 1998 and today it is confidently among the most profitable brands. The spelling of the name over the years of "life" has undergone 5 modernizations, today's version is used since 2015. The market value of the brand is more than 360 billion dollars.
• IBM. Another IT company was established in 1911, when it specialized in the production of various electrical equipment. The firm's assets are valued at more than $ 100 billion.

American History

The USA is the birthplace of marketing, and it is here that the first brands are born. In addition to the already named Apple, Coca-Cola, Google and others, there are other famous American brands. Among them we can name:

• Disney. The famous film studio today is a real corporation. Under the brand "Disney" go toys, clothing sweets.
• Nintendo. The company, which produces game consoles and computer games, is well known to young people all over the world.
• Starbucks. The network of famous coffee houses is now widespread all over the world. And she appeared in the USA in 1971. Today the company's value is estimated at several billion dollars.
• Whole Foods Market. The chain of high-quality products stores is conquering the whole world today, and it was created in the USA.

Many American clothing brands have gained worldwide fame. For example, it is worth remembering DC Shoes, Diesel, Levi's, Converce, Amazon. Today, US brands are an example of the formation of a brand that generates profit.

Famous German brands

The second country - the birthplace of world famous brands can be called Germany. This state in consumers is associated with reliability and quality. Not surprisingly, many German brands are car brands.

BMW, Mercedes, Volkswagen, Audi are the real glory of the country and bring their owners a fair profit. Also in Germany were born such famous brands as "Adidas", " "Puma", "Bogner", "Hugo Boss". This country is the birthplace of many high-tech brands, for example, Siemens, Bosch, Grundik. In addition, large cosmetic brands such as "Fa", "Niveja", "Henkel" were born in Germany.

Names of sports brands

Today, many do not remember the times when sportswear was an attribute of only stadiums and gyms. We are used to seeing sports emblems on everyday clothes, in which you can go to work, walk or a date. Such changes are associated with the promotion of sportswear brands. Fashion for such equipment in an ordinary wardrobe appeared thanks to brand managers who formed love and commitment to their brands from ordinary people.

Today, the most famous sports emblems and brands bring enormous profits to their owners. The most famous sports brands are: Nike, Adidas, Puma, Asics, Umbro, New Balance, Reebok.

Domestic brands

Russia started to brand its products only 25 years ago. But some famous domestic brands appeared much earlier. Today, Russia's brands are the glory and pride of the country. The most famous brands of Soviet times include Lada, Aeroflot, Kalashnikov, and Kamaz.

But even in modern times, brands that have become world-famous appear in Russia, among them: the company for the production of software products ABBYY, the company that produces antivirus programs, Kaspersky Internet Security, the "Raketa" watch, the raw materials company "Gazprom".

Popular brands of clothes

After food, clothing is one of the most frequently bought goods. The last 40 years in the world formed a culture of consumption of brands, which was created by clothing manufacturers. Fashion brands have become an element of lifestyle, part of mass culture. There are luxury brands and mass-markets, each segment has its own leaders.

And the overall popularity rating looks something like this:

• Versace . The Italian luxury brand was created in 1978.
• Gucci . One of the oldest Italian brands of elite clothing was created in 1922.
• Hermes . A popular French brand of clothing, is an authoritative fashion trendsetter in the world, was established in 1837.
• Prada . The most famous brand, producing clothing, footwear and luxury accessories, was born in Italy in 1913.
• Louis Vuitton. The company was established in 1854 in Paris and originally specialized in the production of luxury suitcases and travel bags. Today, this brand sells clothes, shoes, accessories.
• Dolce & Gabbana. Italian blowing tailors opened their fashion house in 1982. The brand has a daring and unique style.
• Mango. The Spanish brand of clothing appeared in 1984, represents the upper segment of the mass market.
• Benetton. The Italian clothing brand was created in 1965 and first specialized in the production of knitted goods, today it produces clothes for men, women and children.

Fashion brands are born often, unlike, for example, from automobile brands. More and more specialization of brands in their audience and characteristics.

Famous Brand Product

The most popular brands in the world are popular food brands. Advertising since childhood accustoms people to the names of brands, which become the norm of consumption and sometimes even their own names. Today the names of brands are known all over the world: Danone, Nestle, Mars, Unilever, Kraft Foods. They combine several brands and different products. Every year, the struggle between outstanding brands is only exacerbated. They are increasingly promoting their products, with all their might pushing out from the buyer smaller, in particular, national producers.