How much does naming cost?

The monitoring of prices for the services of Moscow branding agencies, showed that the prices for the development of the name vary from 30 to 200 thousand rubles. Such a spread of prices may surprise. In this article, this price policy will be explained and justified.

Pricing for naming is determined by competition, not only between agencies, but also between freelancers. Previously, many customers tried to manage on their own, independently inventing for their firms, stores and goods. They wanted to register their "creative" names, but on the way there was FIPS, which refused to register, referring to the "unoriginal" name. It turns out that someone has already invented and registered this word, but is willing to sell it at a high price. So it turns out that you need to contact a specialist who can create an unoccupied herm.

It is not difficult to come up with a name, it is difficult to gather the information necessary to create this name. It is not easy to come up with a name that would meet not only all formal requirements for a qualitative name, take into account all the marketing pitfalls, but also had a chance to become popular.

Another factor that increases the price of words is the "non-resemblance" of the Russian dictionary. Good names are not enough for everyone, and those that are are already occupied for a long time. In this regard, the copywriter can not be found, and compose new words. Writing is another factor that raises prices for naming. Neologisms should be tested in focus groups, because It is not known how they will behave in real life. Conducting tests and focus groups is another expense item that affects the appreciation of naming.

Sometimes the title requires that it be well translated into other languages. The price of naming is again rising.

Each name has its own geography. The wider it is, the more expensive the name. If you need to name a regional store - this is one thing. Another thing is if you need to come up with a name, for example, for a new delirium of vodka, where competition is the highest. The name for a new vodka can reach all 200 thousand rubles, and this is only the price of pure creativity. The price tag will increase even more if international companies or "brand companies" act as customers or contractors. In these cases, the cost of naming can reach several million rubles.

Responsibility for the illegal use of someone else's name - up to 5 million rubles or the calculation of losses, according to the claim of the injured party. Better not to violate the law, and create your own name or brand, relying on the help of professionals from the field of branding.

The audience of a company or brand also affects the price of developing a name. The wider the audience, the more and more diverse should be the associations called by the name. The use of common words is meaningless for two reasons: they can not reach the entire audience; Such names have long been occupied and registered in FIPS.