Motivated traffic: what is it?

Internet traffic today is one of the most valuable resources in the network. It is sold and bought, it is exchanged; With its help develop new resources, create business and constant income of thousands of people. In this case, all traffic ... are visitors! We with you, visiting the next news site, become its traffic and bring some earnings to its owner! And, as you can guess, for us (for Internet traffic), owners of online resources are fiercely fighting with competitors from their niche. Each of them tries to attract traffic, increase its volumes, increase to the maximum.

Traffic is

As we have already explained in a brief form, the traffic of visitors to an Internet resource is called traffic; People who go to the site and read news, watch videos, study materials that interest them. In the Internet business, traffic plays a key role: the more it is available, the more revenue a site owner can receive from his or her resource. At the same time, the number of visitors determines the ways of earning, which also significantly affect the final figures of income.

However, do not simplify the indicators. You can attract visitors to the site in many ways. Therefore, accordingly, you can distinguish several different types of traffic, each of which has a different degree of value. Read further about the basis on which the classification of traffic types is conducted and why the price of each of them differs from the others.

Types of traffic

So, let's give a simple example. There are two situations. The first is when you ask your friends, relatives and acquaintances to go to your website and do this, for example, every day. In the end, it turns out that your site will have traffic at the level of 10-20 users per day.

Another situation - when you yourself filled the resource with articles, then noticed that it regularly comes to those same 10-20 visitors (but already unknown to you, coming from the search engines). What do you think, which traffic is more valuable? Of course, the one that comes with the search engines.

After all, from the point of view of the advertiser, when buying traffic, it receives not your friends, but real users interested in finding material on the topic of your site. But your friends, whom you asked, in this case and show an example of what is motivated traffic.

Origin

In this case the criterion of classification is the source of visitors. If they come from search engines, then they are looking for information on the topic of your resource. At the same time, it also means that for some of the keywords your site takes the first positions, which already defines it in a positive light. At the same time, motivated traffic is a completely different conversation. It is not an indicator of the quality or popularity of your site. Its appearance means that you just purchased your site's displays among these people (or asked them to go in person - the essence of the matter does not change).

As you can guess, getting real search traffic is much harder and more expensive than buying motivated traffic (from axleboxes, job ad exchanges and from other sources). People who move not from search, but for any other reasons, are not too interested in your site - they do it for a reward. This determines the further behavior of such users. In one case, they immediately close your resource; In another - read the articles posted on it, search for useful information for themselves, perhaps make some purchase or make an order.

How to get motivated traffic

In fact, it's not so difficult to get visitors to your site who will go for some other reasons (except for natural interest in your resource). Today there are whole exchanges where for a couple of cents you can buy a package from several impressions of your site to the people you need. You can select them, including by the criteria of the country of origin, age, browser version and so on. Such exchanges are called bunks (this word has already been used above), on them you can ask the visitor to click on the banner, make a transition to the page you need and perform, in principle, any action. You can get motivated traffic from axleboxes (what it is, you already know) on a huge scale, by tens and even hundreds of thousands of visitors, if you want to create the visibility of active attendance of the resource. However, if you have a visit counter installed on your site, you can easily determine by it that the traffic is not interested: the number of conversions will be equal to the number of visitors.

Types of motivation

Motivated traffic (what it is, we already know with you) in its origin can also be different. After all, to force the user to make a transition, you can motivate him in many ways. Most often for visiting the resource you need, users are paid a certain amount, for example - $ 0.002. Having looked at 100, 500, 1000 sites, the person for a relatively short period of time will be able to earn a certain amount of money.

Another type of motivation is getting a reward. Such a system is practiced, for example, in online games where a new game character is given to the user for viewing the banner or a new card is opened. This model is beneficial for everyone: both game developers, and directly to the player.

Who needs motivated traffic

The fact that this type of visitors is not very interested in your site makes it seemingly not suitable for working with advertising or any offers that are available on any project. However, people buy such shows and deal with such visitors. We know how to get motivated traffic, what it is, but we do not see widespread use to it. And in vain: with its help you can easily wind up any impressions.

In skilful hands, the purchased visitors are very much like those who are interested, at least in the sense for which they are motivated. Say, in this way, you can increase the number of Youtube videos viewed or some interesting note with a link to your material. Working with such traffic requires creative thinking and the ability to make the most of the available resources.

Where is prohibited

At the same time, there are those schemes where motivated traffic is not allowed. Offering is the best example. If the advertiser pays for registration in his game, and you search for those who will register an account for an additional fee, most likely, the result of such an experiment will be a ban. After all, the advertiser will see that all the registrations paid to them turned out to be a "dummy", and really users do not enter their accounts.

The same goes for advertising with pay per click. It is very important to maintain the quality of traffic, its interest. For the fact that people hire motivated users and force them to perform clicks on advertising, the advertiser simply blocks such "businessmen" without payment.

Where are they allowed

Speaking about ways to use motivated traffic, you can identify a number of key areas. First of all, this is an increase in the characteristics of your site: the increase in the number of viewings of records, the increase in the views of videos and so on. In the future, this will eliminate the effect of the "empty and young" site, which is inevitable for all beginner projects.

Another "paid" users can be used on some of the shows. In the conditions of their explicitly stated that this type of traffic is acceptable. True, more often than not, it is about offering to buy a product (for example, a season ticket to a salon). The owner of the salon, in fact, does not care before the visitor has found his site. The main thing is the transfer of real funds and the real desire of the client to visit the institution.

As you can see, depending on the situation, motivated traffic can become an excellent tool for inexpensive and effective promotion, as well as a mechanism for cheating the advertiser. So be on the alert: today craftsmen who want to profit by someone's naivety (including - on the Internet), enough.