McDonald's: a franchise - a business under the world brand

It's no secret that the most popular and successful fast food company in the world is the American McDonald's. The franchise of this company gives the right to open their own fast food restaurants under the most famous brand around the world. Such popularity of "McDonald's" has been sought for more than a decade, and therefore they are very demanding for franchising. To get a franchise, you need not only to pay money, you also need to earn the trust and location of this firm.

A bit of history

Corporation "McDonald's" was established more than 70 years ago, namely in 1940. The first fast food restaurant was opened by McDonald's brothers - Dick and Mack. Hence the name - "McDonald's". The franchise of this restaurant was already acquired in 1954 by Ray Krok, who in 7 years became the full owner of a fast-growing company. Today, the fast food network has expanded. There are more than 30,000 restaurants worldwide in 120 countries around the world. Many of them are located in the USA. Most enterprises are managed under a franchise agreement. The visiting card of "McDonald's" is a hamburger, which is known throughout the world as "Big Mac".

Franchise "McDonald's" in Russia

In 1990, the first McDonald's in Russia was opened in Moscow. At that time it was the largest in the world, today it is considered to be the biggest fast food restaurant in Europe. Moscow "McDonald's" has become incredibly popular among Russians, only on the opening day there were more than 30,000 people. It was a record worthy of the Guinness Book of Records. People were ready to wait in the queue for several hours in order to just have a snack by American fast food. After that, the whole of Russia was covered by the McDonald's chain of restaurants. The franchise in turn contributes to the rapid growth of the company. Today there are more than 350 of them, and every year new American public catering opens.

How to buy and how much is the McDonald's franchise?

Open a business under the brand "McDonald's" is not so easy. To do this, you need to have huge cash. In this case, they must be own, not borrowed. A potential buyer has several ways. The first way: he can buy a ready-made food business or even a whole network, but it will fly him a pretty penny. The second option is based on the conclusion of a franchise agreement. That is, a company or an entrepreneur, after the deal is concluded, opens a food company on its own, which must meet the strict requirements of the McDonald's restaurant administration. The franchise will cost a tidy sum in the amount of 500 000 to 2 million dollars. And this is not counting the cost of purchasing or renting a room, equipment, staff training. Once the business is working, the parent company will have to pay an additional 4% of the total revenue on a monthly basis . Thus, to open a restaurant famous McDonald, will have to shell out at least $ 3 million. But, as the owners of the company assure, this amount can be recouped in a year. In addition, do not forget that the main advantage of franchising is the lack of the need to advertise your business, it has long been done for you.