Logo: types of logos. Logos of companies. Logo creation

The activity of any company begins with the creation of a corporate style, the main components of which are the development of the logo. It is this emblem that shows the belonging of a product or service to a particular enterprise, displays its concept and carries a certain semantic load. Let us consider in more detail what the logo is, the types of logos and the basic rules for their development.

Definition and meaning

Logo - this is the display of information about the company in a graphic format, its symbolic representation, symbolic personification, contributing to the recognition and authority of the company. In other words - this is the abbreviated name of the organization, presented in the form of an original outline, using a special font, style and illustration. The value of the logo in the business world is enormous: it distinguishes the company among similar enterprises, attracts the attention of potential consumers to it, "tells" about it, forms the first impression. It is through the logos of companies that consumers have a certain opinion about their activities.

The power of influence

The logo, akin to a trademark, will always and everywhere be in the form of decorating yourself with letterheads, signs, business cards, documents, the form of employees. Therefore, its creation should be approached with maximum responsibility, finding the right balance between pragmatism and creative approach. The logo is not just a beautiful outline created for aesthetic purposes. Successfully designed symbol is able to attract consumers, leave behind competitors, ensure stable growth performance and company's income. While the badly created unfortunate logo will quickly get lost among bright colleagues, having formed a negative impression about the organization.

What is the logo: types of logos

Graphics and symbols

Displays data about the company through graphic symbols - photographs, pictures, drawings - without the use of text. A visual representation of the symbolic logo represents the essence of the product by illustrating the activity or name of the company. For example, the logo in the form of an eagle can denote the name of the organization, "talk" about its high business and moral qualities, used by travel companies as a symbol of a reliable and successful flight. Graphical designations in their pure form are used quite seldom and are preferred by the promoted brands. However, having sufficient experience and talent, to create a correct, inviting and powerful logo does not represent anything complicated.

Text representation

Letter letters are used by firms much more often than graphic ones. Logos have much in common: the abbreviated name of the company or its activities, the abbreviations are usually expressed graphically using special fonts, unique symbols (for example, Coca-Cola, Panasonic, Bosch). The advantage of the text logo is that it evokes clear associations and a clear picture of the firm.

Combining types

The combination of two types of logos is usually represented as a symbiosis of a graphic image with a visual inscription (slogan, company name or brand). Combined company logos are considered the most informative and successful for untapped companies.

Alphanumeric style

This mark is the most common and actively used by a lot of companies because of their accurate display of information. The alphanumeric type of the logo is relatively easy to develop, as much as possible informative and preserves the individual style of the mark even after printing. Examples: Ford, Kodak, Sony, Motorola.

The main features of a successful logo

Beautifully designed logo, types of logos on which you decided to stop your choice, can not guarantee you brilliant results, if the development did not take into account the basic requirements:

• Functionality. The main mission of the logo is to reduce the consumer to the seller.
• Conciseness. The emblem should be executed in a restrained and laconic form, without the use of a large number of small parts, which are very difficult to transfer onto paper.
• Informativeness. Correctly designed logo contains the main essence of the information message about the company, representing something between a laconic appearance and the most complete idea about it.
• Originality and uniqueness. Inscription should not include a stolen idea, plagiarism, similar features of another brand, and identify exactly your product or service.
• Impressiveness - the impact on the consumer through emotional, aesthetic perception.
• Memorability. Creating a logo involves finding a balance between originality, unique character and ease of perception.
• Correspondence to the image, status, direction of activity and goals of the company.
• Versatility - a clear image of the logo as on documents, and on business cards, products and souvenirs.

Features of creating logos

When developing the logo, great importance is attached to the colors, font and form of the emblem, which directly or indirectly can affect its perception from a psychological point of view.

• Color . The color scale of the logo is selected in accordance with the effect of a particular shade on the human psyche. For example, green, blue, blue colors have a favorable effect on the person, calming and beckoning, while the red and bright orange palette works excitantly and aggressively. In addition, you need to consider the meaning and association of color, so as not to get into a mess. Experts recommend using in the design of the sign no more than three colors, completely giving up shadows, gradation and mixing.

• Font , depending on the direction of the company can be serious, concise, intricate, with the use of curls and curvatures. It should be easy to read and understand.
• Form . The recommended shapes are a triangle, a square, a circle and their combinations. The correct form of the logo is an integral, organically fitting on any surface, proportional system of symbols without the use of small details.

A start-up company, which is at the stage of developing a corporate identity, it is necessary to know what a logo is, the types of logos, the main requirements and the features of its creation. Because properly designed logo has an important corporate meaning.