King of print and psychedelic drawings by Emilio Pucci

This designer was called the most wealthy and successful in the world. The first European, who dominated the American market, was a real experimenter, dreaming of finding the perfect fabric.

Today's story will be about the ancestor of the famous fashion house Emilio Pucci, whose psychedelic patterns do not lose their popularity in our days.

Dreams of politics

The boy, born in Florence in 1914, did not even think about design. Coming from a very respected noble family, he dreamed of becoming a political leader and could not imagine that his name would go down in the annals of fashion. The young man, who understood that only excellent knowledge would give him the opportunity to carry out all his plans, perfectly studied.

He graduated from the university with a doctorate in political science Emilio invited to the Olympic team for skiing. It is believed that after this proposal, his life changed radically. Emilio first thinks about the beautiful and comfortable clothes, not constraining the movement during the descent from the mountain slopes.

Designer Costume

So, a sports enthusiast young man, carefully thought out all the details, instructs the tailor to remake his suit. Skiing in a new form of Emilio Pucci once captured the staff photographer of the fashion magazine, which gave the pictures to Diane Vryland, the editor-in-chief of Vogue.

She was struck by the unusual look of a ski suit, and when she found out that the young man had developed a design on his own, hurried to introduce the unique with the well-known clothing company in those days.

Fame in the fashion world

Emilio came up with new sportswear for her, and after the triumphant release of designer clothes, the famous department store bought the whole collection for later sale in the US and invited the budding Pucci to sign a long-term contract. Avant-garde costumes made a real sensation in America, making the name Emilio Pucci famous.

Women's collections

The designer did not only develop sports costumes. He was carried away by the creation of collections of women's clothing, giving the representatives of the fair sex freedom of movement.

It was he who developed in the 40s of the last century a stylish outfit, consisting of strict trousers and shirt, which was recognized as truly revolutionary. Women adored his clothes, and media people stood in line to buy new creations from Emilio Pucci. The first buyer of designer things was the beautiful Sophia Loren, and after her elegant outfits were appreciated by E. Taylor and R. Hayworth.

Opening of boutiques around the world

Emilio Pucci, who became a very famous man in the fashion world, is thinking about opening his own studio-shop. And he realized his dream, turning the inherited noble castle into a real sewing shop. However, the descendant of the noble family of the rulers of Florence felt a certain amount of restraint and did not indicate his name on his clothes, signing all the collections by the name of Emilio.

Later couturier opens branded boutiques around the world, presenting completely new colors and bright prints. His famous shortened capri pants became a real find in the wardrobe of all women of fashion.

Development of new fabrics

Couturier rejected previous fashionable standards, which offered exceptionally clear silhouettes. He released collections of knitted silk, not having a strict shape, but nimnuschiesya and very light. Emilio Pucci, whose dresses were first made of stretch, incredibly beautifully emphasizing the figure, took care of improving technology and continued to look for the best fabric.

1959 was marked by a new development of the designer, who created for his bride an almost weightless dress weighing only 150 grams. Silk jersey, called "Suzy Silkitay", six years later was put into production. It was after this invention that Pucci was named the richest couturier in the world.

Brand Rewards

The trademarks of the designer fashion house are unusual colorful prints and Florentine patterns. And the most favorite color couture was fuchsia, which he combined with the orange scale. Emilio Pucci is called the founder of the artistic painting on silk, which with his light hand became very popular.

The drawings of the most diverse geometric figures resembled optical illusions, from which one did not want to take his eyes off. Psychedelic motifs became a fashion trend and reached their peak in the 60s. Impressive bright colors, fantastic images have become real symbols of a fashion house.

Emilio Pucci: perfume

The flavors, which began to produce the brand in close cooperation with famous perfumers, enjoyed incredible success. Classical and bright spirits as well as possible emphasized the luxury of dresses.

In 2007, all the fans made a present for their 60th birthday the Italian house "Emilio Pucci". "Vivara" is a daring floral fragrance in which tender jasmine notes intertwine with a soft iris. The freshness of the green grass, making its way in the initial notes, is softened by the warm chords of patchouli.

Fans appreciated and packaging - a bright and eye-catching print from Emilio Pucci. "Vivara" with a stunning train, in which there is no sweetness, has been holding the palm tree for many years among all the flavors of the brand. He is considered a true masterpiece of an avant-garde design company.

It is interesting that bright phantasmagoric motifs are popular today, and many fashion designers use invented Pucci prints in their collections. Couturier, who left in 1992, was the first who made athletic clothes elegant and gave the fair sex representatives comfortable outfits for recreation.