History of the logo. Logo «BMW», «Skoda», «Audi», «Toyota», «Adidas»: what is the history of creation

Agree, in the world of brands there are very few logos that everyone will recognize, learn thanks to colorful advertising on television or colorful advertising posters hanging on the streets of the city.

How the history of the "logo" began

The logo is a historically proven way to profitably present your brand identity to the consumer. We are accustomed to perceive any brand through a number of associations, which are mainly associated with famous slogans, advertising and recognizable sign.

At the sight of such brand names as Coca-Cola, three strips of Adidas, four Audi rings or two Toyota ovals, one immediately remembers the commercials that we see on television every day. In this list of well-known brands, the Apple logo has rightfully taken its place. We learn how these personal images were created.

Yabloko from Apple

Probably, many are interested to know what the history of the logo is. The Apple logo was first created by Ronald Wayne. Unfortunately, this name does not tell us much, and Wayne is the third founder of Apple, as well as the great loser of the 20th century. Why the loser? Yes, because Ronald, 11 days after the official registration, sold his 10 percent stake in the company for only $ 800. Show Wayne a little patience and a little bit of intuition, he would have certainly entered the Forbes list of the richest and most famous people on the planet with a fortune of 30 billion dollars. However, Ronald simply did not believe that Apple was waiting for such a success.

However, as the history of the Apple logo tells, today's version has little to do with what was originally created. More precisely, almost nothing but an apple. But this was a whole work of art! In the picture of Wayne, a brilliant scientist Isaac Newton was depicted, to which an apple is about to fall. This picture was truly magnificent, but not suited to the realities of modern business, so the idea of Ronald Wayne lasted only a year.

Then Steve Jobs (chairman of the board of directors of Apple) turned to graphic designer Rob Yanov. Jobs needed a simple, modern look, a well recognizable brand image that would have a direct connection with the company's activities. Rob completed the task in about a week.

In one of the interviews, Janov described how he succeeded. Rob bought apples and began to paint them, gradually getting rid of unnecessary details. He made a famous "nadkus" intentionally: it was necessary to depict the symbol of the company so that it was firmly associated with apples, and not generally with fruits, vegetables or berries. Rob Janov deliberately made the logo color.

This should reflect the fact that the company produces computers with color monitors, whose display at that time could display six colors that were present on the logo. Yanov put the colors in random order. In this form, as evidenced by the history of the Apple logo, the image of the brand lasted another 22 years.

However, in 1998, Jonathan Ive, a designer who collaborated with Apple, came up with a new enclosure for the iMac G3. It became clear that the color logo on the colored poppy would look ridiculous. That's why, according to the history of the logo, the logo of the company since 1998 and to this day looks like a laconic, monochrome symbol in the form of an apple with a black apple.

Winged emblem for "Skoda"

Who would have thought that the history of the Škoda logo began back in the late 19th century, and most importantly, everything started with bicycles and motorcycles! It would seem that with the manufacture of two-wheeled vehicles it would be difficult enough to move on to something more serious.

However, if you think carefully, then in the 18th century no one suspected of such an interesting technique as a car. But still it happened! All bicycles and motorcycles of the company Slavia, which lasted about 10 years, were manufactured in the workshop in the city of Mlada Boleslav. As the story of the Škoda logo tells, the initial sketch of the emblem was a wheel whose circumference was framed by linden leaves, which were meant to symbolize the Slavic peoples, and just a year later the names of the founders of the company were added here.

Thus, the mechanic Vaclav Laurin and the book dealer Vaclav Klement laid the foundation for the magnificent company that we know now.

Colorful symbol for cars

Needless to say, at the beginning of the 20th century, the company changed its name, but also turned off the production of motorcycles and switched to cars? The company was named after its founders Laurin and Clement (L & K). The very design of the corporate cliche was due to the influence of modernity at the beginning of the 20th century. And only since 1926 the company began to bear a new name - ŠKODA. At that time, cars were produced at the plant in the city of Mlada Boleslav. Despite the change in the trademark, the form of the new logo reflected the connection with the previous version, but it was slightly modified. The logo with the already familiar "winged arrow" was first used in 1926. Commercial director of the company T.Maglich created a round blue-white field with a winged arrow that flew to the right. So, this version of the symbolism lasted as much as 64 years. And only in 1999 he suffered a change. The black and green logo has given the ŠKODA brand a great originality. It exists to this day.

BMW with propeller

Very often, when it comes to cleanliness and blue-blue sky, it is not always the case with detergents and the like. Specifically, this is now a question of BMW cars. The history of the "BMW" logo began in the distant 1916 in Munich. It was then that two big companies merged into one so that in the future people could safely sit behind the wheel of a comfortable foreign car.

It's time to come up with an emblem for the company, which at that time was producing aircraft engines. Beginning the development of the brand name from a rotating propeller, the company representatives decided that it was all too simple - and on the emblem appeared two colors that represent BMW so far - steel and blue of the sky. But the drawing was so bright and so severely cut the eye that it was decided that the symbol should be added to the symbol, namely - to connect the logo with the flag of Bavaria.

Since that moment, on the emblem of the already loved BMW, it was possible to see a propeller, which now remains only in history, and colors that will always remind you of the origin of the company.

Three elements from Mercedes

Today, the Mercedes is not only a brand of the car, it is also a longstanding reputation of the brand, which is associated with luxury and respectability. But we are interested in the history of the logo "Mercedes", which has reached our days.

So, the distant 1902, the emergence of such a huge corporation as Mercedes. As you know, it was created by three parties, and the creators - the famous Wilhelm Maybach, Gottlieb Daimler and Emil Ellinek - constantly argued which emblem should represent their creations. No option inspired them with confidence. There were also offered carrots, and an orange, and even an elephant. Has solved dispute and almost quarrel between old friends and partners daughter Ellineka who very much loved cars. Moreover, it was in her honor that the now famous Mercedes was named.

The young Mercedes suggested not to argue and to cross the walking-sticks, that is, to reconcile among themselves. In speed, the creators came up with a slogan that still exists today: the best quality in three dimensions - in water, in air and on land. The emblem of "Mercedes" can be deciphered in the same way - the merging of the three regions - as a true sign of quality.

History of the Audi logo

Four Audi rings, as well as other images of famous brands, envelops an impressive and interesting history of the logo. This logo is named after the founder of the automobile company August Horch. The fact is that in translation from German Horh means "listen", while in Latin it sounds like audi. Earlier the founder of the company gave his offspring his own name "Horch". But over time he had to leave the company and create a new car concern. And the brand "Horch" was already occupied. I had to come up with a new name for the product. In 1928, during the economic crisis, the concern included four automobile companies: DKW and Wanderer, Horch and Audi. This merger of four auto plants was named Auto Union. That is, both partners and competitors have united. And now the company's modern cars are decorated with four rings.

The way from Toyoda to Toyota

Toyoda automobile company was founded by the Japanese businessman Kiichiro Toyoda. When launching his first plant, he announced a contest for the company's best logo. The application, which consisted of letters of katakana in design, won.

These letters conveyed a sense of speed. The word "Toyoda" was renamed "Toyota", so it looked better in terms of design. Since then, the name has not changed.

History The logo of Toyota begins in October 1989. The emblem has not changed since then. It consists of three ovals. Two ovals located perpendicularly mean a tight connection between customers and the company. The intertwining of these ovals outline the letter "T" - the first letter in the name of the company. The background of the emblem symbolizes the global advantage of Toyota technology in the global automotive market. And in 2004 the logo became voluminous. This was evidence of the excellent quality of produced cars.

Three strips of Adidas

Adidas is one of the most famous manufacturers of sportswear and footwear. The company was founded in 1920 and received its name on behalf of the creator Adolphe (Adi) Dassler, from where the Adidas took. As the history of the Adidas logo shows, the first version of the company's logo was invented by Adolf Dassler himself , these were three strips that became recognizable on sports shoes.

In the 1960s, the company began to expand and expanded its range with sportswear, so the creator started looking for new recognizable Adidas symbols. A trefoil was created, symbolizing the triple diversity of Adidas products. Now a shamrock with three stripes can be recognized even without an inscription-name of the company, the brand has become recognizable all over the world. In the late 90-ies of the XX century, the company's executives decided to expand the corporate style. The new logo depicted a grating symbolizing the mountain of tasks, as well as the goals to be pursued. In the early 2000s, another version of the symbolism was created, which is a globe with the same three strips. Currently, the company Adidas uses all three options, but the most common are still the last two.

With Nike to win

There is no person who is slightly interested in sports, which in our time does not know the company Nike. This company has established itself in the market, and its corporate logo depicting the movement, take-off, achievement of the set goals, today everyone knows.

According to the rules of American grammar, the name of the company should be read as "Nike", not "Nike", as used in Russia. The company is named after the goddess of victory Nicky. The history of the logo deserves special attention.

"Nike" was "on the rise"

The founder of the company Vil Knight, the Nike logo, ordered not ordinary designers, but a simple student, but was constantly dissatisfied with her options for drawing. Based on the wing of the goddess, a careless stroke, which in the original version emphasized the name of the company, therefore was rejected. The inscription was moved upstairs until they were removed at all. Over time, the "Nike" began to recognize the company's logo, and the name was unnecessary.