Juice "Fruit Garden" - a pledge of health and good mood

Recently, people have increasingly appreciated the gifts of nature. Frozen drinks from soluble concentrates have disappeared. They were replaced by natural products, and the juice "Fruit Garden" - only one of them.

People's brand

Among the variety of non-alcoholic products on the trade shelves, juice "Fruit Garden" is especially notable. It began to produce in 2000 the joint-stock company "Lebedinsky" (the city of Lipetsk). The drink was replaced by the previous rather popular brand of this enterprise called "Tonus". The new product immediately attracted huge attention of consumers. Its undeniable advantages are:

• a wide range of,
• Convenient packing,
• Attractive price.

All this has led to the fact that the juice "Fruit Garden" has now entered the top three most popular products in its segment in Russia. The marketing department of the company makes every effort to learn about as many people as possible about the new drink. Television is full of bright advertising, the company arranges various actions, which helps to make the juice "Fruit Garden" a true national treasure. Technologists also do not remain in debt. There are new types of products that can satisfy the most different tastes of customers.

National recognition

"Fruit Garden" is a juice of high quality. This is confirmed not only by ordinary users, but also by respected specialists. After the appearance on the market, the company's products constantly win at various contests and exhibitions. In her piggy bank, a lot of silver and gold medals. The glory of the new drink went far beyond Russia. He is loved in Ukraine and Belarus, and in Uzbekistan in 2006 he even received a special award "Choice of the Year", he was noted as the best among a large number of applicants. In addition, the leading Western companies began to pay attention to the drink. "Fruit Garden" is the juice that PepsiCo was interested in. And she knows a lot about drinks. The owners of the world-famous company plan to further promote the promising brand. Since 2012, the famous juice has a new slogan that perfectly reflects the attitude of a huge number of consumers to their favorite drink.

At the beginning of the journey

Among all products called "Orchard" apple juice appeared one of the first. It was he, together with the tomato juice in the early 2000s, began the victorious procession of the new brand. The drink has its secret, which allowed it to become a favorite for many. The fact is that in the regions of Russia absolutely different varieties of apples grow . But how to make sure that one juice reminds many people about their native land? Exit found the technology of the plant. They decided to combine tastes and created a kind of fruit mixture from different varieties. For production, both acidic and sweet apples are used. Uneven composition allows each buyer to guess in a drink the flavor of a favorite variety. This has further increased the popularity of juice. In addition, there is nothing superfluous in it. Only apple juice, sugar (or fructose-glucose syrup), as well as citric acid as a regulator of acidity and a natural preservative. This makes "Orchard" an ideal drink not only for adults, but even for the youngest children.

Bright advertising

Now, probably, there is no such person who has never tried the fruit garden fruit juice in his life. Photos on billboards and catchy videos attract people's attention. There is quite a natural desire to try the offered goods. Sensing the real quality, people involuntarily again reach the shelf with the familiar packaging. The choice is made. The management of the company constantly studies the feedback of customers and seeks to take into account all possible wishes. Basically they relate to the range. Meeting the requests of people, the company creates new types of products, which immediately appear on the shelves of stores. This attention captivates and forces every consumer to once again assert themselves in his choice. Among other things, the company constantly establishes seasonal and holiday discounts for some types of products. This allows even more people to join the good quality and replenish the army of lovers of the famous drink.