How to use the "Yandex" metric? A Beginner's Guide

New metric "Yandex" allows you to monitor the attendance of the site. Earlier, when installing the code, no informers were displayed, which enable visitors to evaluate the success of the resource. The information was available only to the owners on a certain service.

Now the webmaster can install on his website a tablet with the number of daily visitors and other information. To do this, you need to know how to use the Yandex metric.

In this service you can use simple counters to view statistics and analyze the effectiveness of advertising campaigns, and to see clearly what each user does on the resource.

Competitive service "Google Analytics" has more features, but it does not contain a web browser that records video with mouse cursor movement. And this tool can allow to put in the right place a button "Buy" in the online store, increasing the profit several times. It is commercial sites that need these options.

Information resources also need a tool such as "Yandex. Metrics." The visit counter and other available service options help to set up the correct navigation and make design convenient.

What can you do with the help of the metric?

• Compare the effectiveness of transitions from various sources. This can be done with the help of the "Target Call" service.
• Track attendance without going into it.
• Analyze the activity of visitors on the pages of the resource.
• Identify goals for clicks and referrals.

Guide to action

1. How to install "Yandex.Metrics"? First you need to get the code. You need to go to the appropriate section and click on the "Get a counter" button.
2. Next, you need to log in to "Yandex" (enter your login and password from the mail). If there is no registration yet, it's time to take this step. In the event that, at the time the meter was received, the user was already authorized in "Yandex", he immediately gets to the page where you want to add the site to the statistical system. To do this, just specify the URL and the name. It is also recommended to tick the "By SMS" item.
3. How to use the "Yandex" metric? This service, in addition to the attendance of the site, can monitor its availability. If there are problems, the webmaster receives SMS so that he can correct the problem in time.
4. When all parameters are entered, click the "Continue" button. The page with the code will open. Do not rush to copy it. It is better to take a closer look at the settings and add other options. Depending on them, the code changes.

In the standard mode, a click map will be generated, and external links from the "Share" block will be accounted for, and the failure rate will show a less detailed value.

If the resource is a commercial project, you should definitely try the "web browser" function. There, you can make the necessary settings in a specially selected tab.

How to use the "Yandex" metric? If you need a visible counter, then just tick the "Informer" item. On the right there will be its icon, which can be further customized. There is an opportunity to adjust its color and appearance.

Setting the metric counter to the site

If the informer is activated, the counter will appear in the code, which will be divided into two parts. The first one should be inserted into the template, where the information about the attendance should be displayed, and the second one should be placed so that it is loaded on any page.

Example of downloading code on Joomla

To do this, you need to connect via FTP and in the editor of the INDEX.PHP file, which is in the folder with the template used, insert the code before the closing tag / body. After save all changes.

Example of downloading code on WordPress

How is Yandex.Metrica configured? To edit the file FOOTER.PHP. At the very end of the content (similar to the previous method), you need to put the code and save all the changes made in the file.

What can a service do?

How to use the "Yandex" metric? The "Goals" tab is not necessary to fill in immediately. This can be done after the code is received, which is needed to monitor the effectiveness of various parameters. For example, clicks on advertising. It is also easy to track how many users put the goods in the basket or subscribed to the news of the resource.

Filters allow you to cut off unnecessary information, for example, your own visits to the site or visits by search robots.

The "Accessibility" option opens great possibilities. Here you need to add a user so that he can track the statistics of the resource. There are two ways to configure: "View only" or "Full access." The second option provides all the actions of another user, except for removing the counter.

How to delete an unnecessary counter?

In the general list, which displays a brief information about each, the opposite is the basket in the service "Yandex.Metrica." The counter can be easily deleted by pressing it. There, when you click on the edit button, you can easily edit and adjust the settings.

What other interesting opportunities?

Several additions on the topic of how to use the metric of "Yandex". You can connect additional features with the "Edit" button, which is located next to the counter.

In the "Code" section you can set the necessary checkboxes (click-through card, web-browser and others) and re-insert the received code into the site.

A good option is "Accurate bounce rate", it is recommended to set it for reliability.

You can see the results of the web browser and the link map on the corresponding statistics page (in the top panel "Behavior" if you switch to the old style).

The map of the links gives an opportunity to see the claimed ones from them for a certain period of time. The report is given in color. If the links are highlighted in purple, the transitions are small, and closer to red - vice versa. Additionally, you can see the diagram by day.

A click map is a slightly different option. It displays the clicks that were made on the site. You can see the report for a certain time interval. Information is also displayed by colors.