How to open a children's development center from scratch? What do you need to open a children's development center?

To date, more and more popular are gaining goods and services, one way or another related to children. One of the first places in this area is pre-school development centers. In connection with the catastrophic shortage of places in state preschool institutions, as well as their widespread dilapidation and impoverishment, various developmental centers for kids are a great idea.

That is why many mothers, worried about the lack of quality development of their children, as well as those who are in search of opportunities to earn "without breaking away from the child" are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and resources will have to be spent at the initial stage. We will try to answer these and many other questions in the framework of this article.

Analyzing the market

So, you decided to open a children's development center. Where to start and what to look for first of all? As in any other business, it is best to start by analyzing the available services market. That the forthcoming enterprise was successful, first of all it is necessary to look attentively around and soberly estimate the presence of potential competitors. Before opening a children's development center, find out if there are such institutions in your area:

1. State Kindergarten. The advantages of such an institution can be attributed to the relatively low cost of services and the fact that children are supervised all day long. Disadvantages - a large number of kids in the group, which adversely affects the quality of mastering the educational material. In addition, the qualifications and level of interest of caregivers often leaves much to be desired.
2. Private kindergarten. From the good - small groups and high interest of teachers. To the negative can be attributed a high level of payment.
3. Sport sections. Quite narrowly focused development, moreover, children there usually take no earlier than three or four years.
4. Fitness clubs. Approximately the same as sports clubs, but the cost of their visits is much more expensive.
5. Mugs in various clubs on interests. The pluses include low pay and the ability to change direction frequently - one did not like it - we'll try the other. By the consignees of the "age qualification" - in such institutions are usually taken by children no younger than 4-5 years. In addition, the pedagogical level of the team does not always meet the expectations of the parents.

If your area already has a sufficient number of the above listed establishments, think about whether you can offer your customers something that will sustain quite a lot of competition.

How to open a children's development center: a business plan

As you know, every good thing starts with careful planning. Of course, it will not be possible to draw up a detailed business plan within the framework of this article, because in each region, city and town their prices, and the starting opportunities for all are different. But a few general recommendations can be considered. Before opening a children's development center from scratch, you need:

• To develop the very concept of business - to think about exactly what services you will provide;
• Prepare and execute all permits;
• Select and draw up documents for the premises in which the center will be located;
• Purchase necessary equipment, methodical aids, toys and so on;
• Identify which specialists can help you in your work, arrange a casting for recruitment;
• Carry out a competent advertising campaign, arrange a presentation of a new development center;
• To establish a workflow, to eliminate minor problems that can not be clarified until the center has started to work;

Now let's dwell on some of these points in more detail.

Choose a room

Of course, the choice of premises first of all will depend on your financial capabilities and on the availability of offers. However, those who already know exactly how to open a children's development center from scratch can confidently confirm that there are several mandatory requirements that must be met when choosing a room.

• If you do not plan to open a full-fledged kindergarten, even with a mini-console, then you will have enough space with a total area of 50 to 100 m ² .
• Pay attention to the height of the ceilings - at least 3 m.
• The room should be divided into several isolated rooms: a cloakroom / reception room, a place for classes, a games room, a toilet / washbasin. If your center is designed for a long stay of children, you must also provide a separate room for sleeping and eating, as well as a room for staff.
• The finishing of walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpaper does not fit, will have to do repairs.
• In the bedrooms and playrooms you need to comply with the temperature regime - 19-21 ° C.
• All switches and sockets should be located at least 1.8 m above the floor level.
• The room must have a fire exit and be removed from the housing stock.

Hiring staff

Before opening a children's development center from scratch, consider what services you will provide. We can say that recruitment is the most important stage in the process of opening. On how qualified and dedicated your employees will be, it depends on whether your center will be successful and popular. The minimum number of employees you will need is as follows:

• Director / Manager;
• accountant;
• Teachers / educators in the number of selected areas;
• Assistant tutor / nurse ;
• nurse;
• security guard;
• Cleaner;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work concurrently: a guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine supervision of the toddlers with the work of the dishwasher. If relatives can help you at the beginning, you should pay special attention to the selection of teachers (educators). If the kids are bored in the class, and the mothers remain unhappy with the level and speed of development of their child - your center will very soon be left without a clientele.

Advertising

Now go to the next stage. What else would you need to do to open a children's development center? Where to start attracting customers? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in general terms, the methods of attracting customers can be:

• Colorful leaflets-invitations (distribution in the street, distribution on mail boxes, it is possible to agree with the caretakers and leave in the locker rooms of kindergartens or in polyclinics);
• Banners and banners in the streets of the district;
• Advertising in transport (routes passing through your area);
• Organization of children's events with the invitation of animators for the residents of the microdistrict, on children's playgrounds;
• Creation, development and promotion of own site;
• Creation of a group in social networks and forums of the region;
• Viral advertising;
• Advertising on a local TV channel or radio station;

Payback period and profitability

Before opening a children's development center, it is necessary not only to study the activities of competitors well, but also to carefully calculate the costs. The main monthly expenses will be as follows:

• Rent of premises, expenses for utilities;
• Salaries of hired personnel;
• Taxes;
• Protection during day and night;
• One-time costs are also possible:
• Repair in the room;
• Purchase of furniture, toys and sports equipment;
• The cost of processing a package of documents and permits of various authorities (SES, firefighters, etc.);
• Purchase of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region in which you live, the total costs can range from 50-70 thousand rubles (20-25 thousand UAH) to half a million (150-160 thousand. UAH). Payback of such projects is estimated at 2-3 years, and profitability - 20-25%.

So if you dream of quick profits and high incomes, you should look for a different way to achieve what you want.

How difficult it is to open a children's development center for a franchise

If all of the above seems to you too complicated, and you are still afraid to take the first step, you can consider buying a franchise. This means that for a fee, an existing and successfully operating company will provide you with all its work. You will only have to repeat step by step the path you have traveled. The specialists of the franchisor company (the one who passes on his experience) will accompany the opening of the center from the first to the last day, will bring you, so to speak, "to the end".

So, what is necessary to open a children's development center for a franchise? On the Internet, you can find a lot of suggestions, it remains only to carefully study them and choose the most suitable for yourself. In doing so, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently prove to be unacceptable. For example, it may be too large monthly royalties.

What you need to open a center in Russia

Before you start your work, you need to officially formalize and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

• To issue individual entrepreneurship;
• Choose the codes OKVED suitable for your activity, it can be: 93.05, 85.32, 92.51, which means personal services, care and supervision of children and organization of clubs of the club type, respectively;
• Issue and open a bank account;
• Become registered (register) with the tax service at the place of residence;
• Choose a taxation system - many advise in this case to choose USN, this allows you to save considerably on the services of an accountant;

If the activities of your institution are connected with training, then in order to open a children's development center, you will additionally require a license. This is a rather troublesome business, but there is one unwritten rule - if there is no word "educational", "educational" in the full official name of your center, the license can not be issued. But best of all, for each specific case, get advice from a qualified lawyer. It is worth it is not so expensive, but will in the future avoid troubles and fines.

Features of the opening of the center in Ukraine

Frankly, the opening of such a center in Ukraine differs little from the Russian analogue. The biggest difference is that it's quite difficult to open such a center without licensing. Therefore, before opening a children's development center in Ukraine, you should definitely get legal advice. Most often advised to choose such codes OKVED:

• 47.90 - retail out-of-store;
• 96.06 - provision of other individual services;
• 93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to formalize private business, or more precisely, FLP - an individual entrepreneur. For work it is best to choose the second group of taxation, so you will have to pay less taxes. And one more little nuance: in Ukraine, the contract of hiring employees tripartite - they must be registered in the employment center of the population.

A few tips

Now you at least in general know how to open a children's development center from scratch. At the end of the article I want to add some useful tips that will help you save some money and reduce the payback period of a young company.

1. If you chose "non-licensed" OKVED, do not write "teacher" or "teacher" in the labor books of employees. Use better the wording "consultant" or "instructor", the same applies to the employment contract.
2. Think of a highlight for your center - something that will be beneficial to distinguish it from other similar institutions. For example, if only you have every first day of the month clowns, or in the month when the child has a birthday, he will be entitled to a discount for a subscription. Anything, if only it was remembered to people.
3. Conduct a monthly / quarterly questioning of parents. Find out what other skills they want to develop with their children, for which they are willing to pay extra. Perhaps, mothers will want to invite an instructor for children's yoga, and classes with a teacher of French are uninteresting to them.
4. In order to partially cover the cost of renting a premise, you can rent out part of it on an hourly basis for subleasing with a psychologist or speech therapist.
5. Enter bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month". This allows you to provide your center with an additional influx of visitors.

And, of course, love your new endeavor. Remember: in order to open and successfully develop such a center, first of all you need to love children.