How to open the store: turn-by-turn instructions

Many people who want to start their own business think about how to open a children's store or outlet with a different profile that will bring a stable income. In any case, the fact remains that sales are one of the best ways to reach a fundamentally new financial level. But in order to successfully start and stabilize the business in the sphere of trade, it is necessary to take into account several important factors.

How to open the store

The idea of earning through the opening of a sales outlet has long found an active realization in Russian business. At the same time, it still remains quite relevant and gives an opportunity to receive a stable income.

In order not to lose the invested money and turn the store into a source of resources, it is necessary to organize the TRT launch process correctly. And the first thing you should pay attention to is a niche.

Trying to figure out how to open your store from scratch, You need to analyze the market and determine the most relevant commodity groups. From how competently such monitoring will be conducted, sales of the store in the future directly depend.

It is also important to choose the right location of the store. To do this, it is necessary to determine the remoteness of competitors with a similar profile and large markets with low prices. Also, of course, it will be necessary to compile extremely accurate and capacious items of expenditure and revenues that will have to be dealt with from the moment of opening. We are talking about salaries for staff, electricity bills, possible leftovers of unsold goods and much more.

Price policy

Regardless of which store you have to open, you need to competently price the goods. Products should be affordable, but at the same time bring in the desired income.

In order for everything to be in order, you need to look for suppliers with profitable offers before the store is opened and started trading. In any region there are many companies that can offer attractive enough prices. Moreover, they in most cases have a system of discounts, tied to the volume, which is also worth considering.

Before opening a commission shop, a food point or another type of TRT, you need to focus on planning not on the lowest possible prices, but on the current assortment and attractive promotions. The latter, by the way, must necessarily be conducted at the first time and especially on the opening day. This will help attract the maximum number of potential buyers.

As practice shows, customers in different product segments react positively to various stocks. This approach can be used in the event that there are stocks of goods that are out of fashion or have expiration dates close to expiration. You can get rid of this "ballast" by selling with attractive discounts and bonuses.

For proper pricing, you should also pay attention to the following tips:

- collect information on what level of margins are used when working with the most current positions in the current segment;

- identify the optimal mark-up for the entire product group, taking into account the current legislation (the price for some goods may be limited by the state);

- collect price lists of competitors and evaluate their approach to price formation.

How to open a clothing store from scratch

One of the best examples of popular retail is TRT, which specializes in clothing. The format of the store can be different, but the essence is always the same: a quality product, good service and attractive prices.

At the same time, it is worthwhile to understand that when you are engaged in clothing, you will have to choose among several basic directions. It's about men's clothes, women's and children's clothes. In addition, things can be both new and used, for example, goods from Europe.

If you analyze the market, it is logical to make a choice in favor of women's models, because the representatives of the weaker sex pay more attention to their appearance. But if the area and the reserve of resources allow, it will not be a mistake to present in the store two kinds of clothes.

Moreover, the store itself can have various formats, which will be discussed below.

Boutique

Thinking about how to open a clothing store from scratch, it is necessary to initially determine your target audience and, based on this choice, to designate the format of the outlet.

An example is a boutique, which is actually a small shop with an area of 15-25 m ² . At these points, clothing from brands with a price tag above the average is sold. Correspondingly, clients with wealth are able to get into CA, who can afford expensive things. This format of the store requires considerable funds, since the clothes themselves, which will have to be purchased, are expensive, and the premises for a boutique will have to be found in the city center or in the developed regions of the metropolis.

In addition to the appropriate registration of the trading floor, for successful trade it is necessary to recruit qualified personnel and train him in his work, which implies a competent individual approach to each client. Otherwise, it is better not to think about how to open a store selling expensive clothes.

Number of brands

If we talk about selling clothes, then there are two key areas of these stores: mono and multi-brand.

Prefix "mono" is relevant for boutiques and TRT, focused on the sale of one brand, which is already known or, in the opinion of the owner, should become one. Here, in fact, the same standards apply as in the case of the boutique.

Thinking about how to open your store from scratch, It makes sense to take into account the idea of multi-brand TRT. In this case, buyers will get a wider choice of clothes and favorite manufacturers, which will positively affect the level of attendance and subsequent sales.

It is important to understand that with a significant assortment, all the goods must be laid out competently, so that the buyer can quickly determine where the category he needs is. Also, do not forget about the atmosphere in the store - the customer should feel comfortable. This will allow him to comfortably stay in the room for a long time, carefully selecting the right position.

Franchise

Those who are looking for the answer to the question: "How to open a store?", It is worth paying attention to the possibility of using the resources of any franchise in the clothing sector.

But before you conclude the contract, you need to carefully examine the product and determine how it will be relevant for a particular city and even the district.

The obvious advantages of the franchise are that you do not have to puzzle over how to open a store. Step-by-step instructions in such cases are issued by the marketing department of the company. It is necessary only responsibly to approach all the requirements.

As a minus, it may be noted the possible need for monthly deductions. Also, there is always the possibility that someone else in the city will take advantage of this offer and open the same store. Therefore, in the presence of resources, it is worth starting several points in the most hassle-free places.

Second Hand and Stock

This is one of the most popular trends in the clothing segment. Those who are interested in the topic: "How to open a commission shop", you need to understand that it is not enough to offer low prices. Stock let and imply an affordable pricing policy, but the models should be relevant. In fact, it's about an inexpensive, but still a clothing store.

But as for second-hand, there is a slightly different situation. At such points, things are sold that have already been in use. Such stores allow you to put a margin of 200% and are popular with those customers who are focused on savings.

Using the Internet

Anyone who intends to observe a stable growth in sales and enjoy high incomes, it is worth thinking about how to open an online store. Such an idea has a number of tangible advantages in comparison with the offline business:

- the customer base is significantly expanded, since customers from all over the country can order clothes (or other goods);

- The store operates round the clock, which also positively affects the level of income;

- there is no need to pay for renting a room, a warehouse, doing repairs and spending money on utility bills;

- for the effective operation of the online store will be enough for several employees;

- thanks to the subscription base, you can establish quality feedback from customers and send them to the mail information about promotions and news.

How to create an online store

When it becomes clear that the idea of selling clothes or other goods on the network is more than successful, a question arises that relates to the technical side of the matter, namely, the launch of the trading floor itself.

Within the framework of the topic "How to open an online store" step-by-step instructions, regardless of the product group, have one scheme.

So, after the niche has been determined and the target audience is identified, it is worth starting to launch the site itself, where the products will be presented. In this case, everyone should decide for themselves - to do this process independently or to entrust a similar task to programmers. But it is desirable to give the process of developing the site to the hands of professionals who will be able to realize the customer's vision quickly and efficiently. This is important because users are used to comfortable and practical interfaces (remember competitors!), So a cheap-looking online store with a confusing menu clearly does not help sales.

But if the size of the start-up capital forces the beginning businessman to save, then you can independently create a selling site. For this you need to overcome several stages:

- First of all, it is important to find a good paid hosting, which will ensure the uninterrupted operation of the store. This can not be saved. What kind of hosting to choose, will help determine the forums.

- The next task is to select a domain name. Often, those who provide hosting, give the opportunity to immediately register and the domain. In this case, the name of the site should be in tune with the name of the store and easy to remember.

- Choosing a content management system is the next step, which is worth paying attention to in how to open an online store. A step-by-step instruction inevitably includes this point. In fact, this system depends on how the site will work. Under the chosen system, you can find both paid and free store design templates. Their assortment is now quite large. If you have the appropriate skills, you can work with the design yourself, leaving the templates aside. If you analyze the rating of available platforms, you can highlight the following current proposals: Cs-cart, Open Cart, Simpla, Prestashop, etc. Returning to the theme of design, you need to pay attention to the fact that it is important to create a corporate logo that will increase the level of recognition.

- When the chosen system of online commerce is installed on paid hosting, it is time to start filling out the site with information about the goods. It is worthwhile to understand that such a resource should look like a store. It's not enough to open a website with something like the described goods. It is necessary to make high-quality photos, to compile clear and attractive characteristics of the products. It is also important to pay attention to the fact that the menu of the store should be very clear. It is important to give an exhaustive and clear information about the methods of payment and delivery of goods. Subsequently, you will need to constantly update the positions of goods.

How to arrange delivery and payment

This question needs to be considered before opening an online store. Step-by-step reliable scheme of work with money and goods is very important. From this depends the loyalty of customers and the efficiency of the business as a whole.

First, pay attention to the issue of payment. It is worthwhile to understand that the chances of purchasing significantly increase if the store accepts various methods of crediting funds (MasterCard, VISA and electronic systems). There are many services with which you can solve this problem. Also do not forget about the payment by cash on delivery with the initial payment, say, 10% of the cost of the goods.

As for delivery, there are several ways that you should pay attention to:

- At the beginning of the activity it is very important to show a high level of service. Therefore, when thinking about how to open an online store, you need to plan courier delivery in the city, where the main warehouse is located.

- You can deliver goods to other settlements by mail. It is inexpensive, reliable and fast enough. At the same time, it is worth taking care that the client is informed about the stages of delivery of the ordered goods and the cost of transportation (SMS to help). This can significantly increase the level of loyalty on the part of buyers.

- Of course, you should always provide an opportunity for self-delivery.

- If necessary (large loads), you can use the services of transport companies.

At the first stage of becoming a store, you can actually perform all functions yourself. But in the end, you still need to hire a staff of employees (2-3 people) who can qualitatively handle all customer requests and provide decent feedback.

Do not forget about advertising on the Internet. This item of expenses will pay off many times due to attracting new customers.

Conclusion

If previously there was no experience of sales on the Internet, it is better that the basis of the activities lay the proven by the practice of other people instruction. "How to open an online store" - this is a fairly popular topic, so there are many forums where people share practical experience and algorithms for successful trading. In other words, for a competent start you need to use the experience of those who have already succeeded.