How to correctly use the attribute rel = "nofollow" - SEO secrets

The secrets of optimizing websites are not only in their progress on key queries, concern for usability and traffic increase, but also in the correct use of html code. Correct application of tags and their attributes often helps to avoid multi-day work. There are popular and effective techniques. Probably, in SEO optimization, you can not separate the relnofollow attributes and the noindex tag from each other. Therefore, this article will discuss both of them, as well as what they are for, whether they should be placed side by side and when they should be used, and when this should not be done.

Indexing pages and their weight

One of the most important parameters of getting a site in the TOP 10 search engines is the weight of its pages. They are included in the first issue of Yandex and Google, and behind them are Internet portals. The weight of each of them increases due to references - both external and internal. To understand how the process of distributing this parameter occurs between the pages of your site and Internet projects whose links are hosted on your own resource, it is important for every web master.

Where does weight go?

Let's consider an elementary example. Suppose that the main text contains two links leading to other publications. Initially, we assign each page a weight equal to 1. When indexing, the search robot will take into account both links. In this case, the weight of the main page will decrease by a factor equal to 0.85. It is easy to calculate how much the publications referenced will receive: 0.85 / 2 = 0.425.

This algorithm is not an exact and official calculation of search engines. It is set out so that the reader in general terms could understand the distribution of such a parameter as the weight of the page. When its value is clear, it is easier to perceive information about what the rel nofollow attribute is .

Hide links from search engines

Of course, any website is created to gain any profit from it. And the weight of each page is appreciated by the webmaster. But you can not not place external links in your publications. There are reasons for this, and here are a few of them:

- buying and selling links brings profit;

- quoting on authoritative resources adds weight to the site;

- the attendance of the Internet project increases.

There is an opinion that the attribute of the a - rel nofollow tag will help hide the anchor from the search robots and at the same time the weight of the page will be preserved. But this statement is possible only if the code is written correctly. The exact spelling of this attribute looks like this:

A href = "http: // site / article / 146963 / URL" rel = "nofollow"> anchor.

Correct linking only gives the site weight and raises its ranking. Needless to say, for internal links, there is no need to use a href rel nofollow.

Example of use

Explanation in general does not always provide a complete picture of the importance of the use of certain tags and their attributes. Hide the link, do not give the weight of the page of your site to another. What is it? Just greed? No, this is far from the case. For example, many sites have social network buttons. Agree that their trust is so great. Codes of social buttons with preserving the weight of their own pages are prescribed using the attributes target blank, rel nofollow. The first of them after the click will lead the visitor to third-party Internet resources, opening one more browser tab. The second - will not allow you to reduce the weight of the page. For example, for a social network button on Twitter, it would look like this:

A rel = "nofollow" target = "_blank" href = http: // site / article / 146963 /% E2% 80% 9DURL / home /.% 3C / p>

It is worth mentioning about the validity of the code - compliance with all technical requirements of html-markup. The rel external nofollow tag not only replaces the target_blank attribute, but is also better perceived by search engine robots.

A rel href nofollow, or When it is still needed

Not only social networks do not need a deficit for a young Internet project weight. Typically, the attribute is used for:

- hiding from the search engines links to "bad" or nontematic sites;

- to hide a large number of addresses on third-party resources;

- hide links in case the webmaster trades them;

- non-transfer of weight to mega-popular portals, such as Yandex or Google;

- hiding links in the comments.

Nofollow saves sites, especially blogs against spam. Unchecked links, closed with this attribute, will be less and less likely to appear in the comments.

Noindex, and why it is worth talking about

The prohibition of indexing to search robots can be set not only on the link external and internal, but also on individual elements of texts, as well as pages entirely. For this, the webmasters use the noindex tag. He hides only the texts. It is not applicable to pictures and photos. References that successfully hides rel nofollow, noindex can not be hidden from the search engines. An robot will not see Anchor, but the addresses will be indexed. Noindex is usually used to hide part of the content:

- with obscene language;

- with non-unique text;

- in sidebar and mailing lists.

The tag, of course, should be used. But it does not work on every engine. The point is that noindex is not valid, that is, it does not meet the standards. That's why one of the most popular platforms for blogging WordPress "throws" the tag from its code. The secret of validity is the use of several signs. . By writing the code in this form, you can be sure that the pages of the blog on WordPress Yandex will not index.

Sharing

Is it worth it to write both a tag and an attribute in the page code? Nothing prevents using noindex and a rel nofollow in a pair. The tag does not interfere with the attribute, and vice versa. They are put side by side because search engines differently see the site code. For example, when using both the tag and the attribute, the webmaster can be sure that the Yandex robot does not recognize the anchor, nor will it see the link itself. Google will see the text, but the weight will not pass to third-party pages of other sites.

Especially for beginners

Website optimization is new on the labor market and interesting work. The lack of systematically planned information resources for beginners significantly complicates their activities. And of course, young webmasters make mistakes. Someone fills the content with an insane number of links, someone leaves the page at all without one. The same picture in the case with the arrangement of the noindex tag and the rel nofollow attribute.

The desire to bring the site to the top of the search engines is the reason for making a critical error. The fact is that beginners often close external links with both a tag and an attribute. This to some extent really keeps the weight of every page of the site. But the truth is that the same external links increase the trust on the part of search engines. Compensate for weight loss can be promoted by low- and mid-frequency requests.

Any optimizer should remember that any information will be perceived by readers with great confidence in case of the opportunity to go to the link to its source. For sure, the webmasters themselves are unlikely to adopt a book or brochure that does not include a list of used literature.

More and more Internet users are oriented to authoritative sources. And if the young site does not refer to their opinion, then it will be much more difficult to keep readers, attract subscribers. Of course this will negatively affect the optimization of the resource by the behavioral factor. So is it worth blindly using the rel nofollow attributes?

A good webmaster cares about his reader. He remembers that one of the foundations of the Internet is links to authoritative resources that provide reliable information. Sites made for people, search engines "love". And the weight of the pages is not the only parameter by which pages with content fall into the TOP. For 800 parameters, Yandex evaluates Internet projects.

And in the end, the weight of the pages is important only for publications that receive it from links from third-party sites. Experience shows that donors, leaving this parameter of ranking themselves, do not rise above it in the "eyes" of search engines.