The InternetSearch Engine Optimization

Private SEO-site optimizer

Gone are the days when potential customers found the company-customer, product or service mainly through newspapers with ads, advertisements on TV or radio. How is the search going on in the 21st century? The person, having thought: "Okay, Google" (Mail, Yandex - is not important), sits down at the computer / laptop or picks up the tablet / smartphone and starts to look for the search issue for the query of interest. It is easy to guess that there will be more chances to "catch" this client from those companies that have high-quality sites that are in the top of the SERP. And the more representatives of the business understand this, the more serious becomes the competition on the first pages of the search engines.

How to bring the site to the top of the issue?

Search engine optimization, or SEO optimization of a site, is a painstaking work that requires considerable time and money. When you promote a web resource, you need to pay attention to a lot of things: the technical side, and the structure, and the semantic core, and filling the pages with content, and, of course, directly promotion to the top search engine.

The SEO specialist, who can be trusted to promote the representation of his company on the Internet, should be a real professional, have sufficient experience, at the same time be able to show creativity, creativity in each project, not letting them "flow". Therefore, in many cases, a private SEO-optimizer is a much more reliable choice than large well-known Internet agencies with an extensive client base.

Cheap and angry?

It's not about that, by attracting a private specialist for SEO-optimization, you can save. Qualitative search engine promotion site in principle can not be cheap. And if a private SEO site optimizer offers you something like "cheap and angry", it's better to refuse from its services right away. While engaging in the promotion of a web project, a specialist not only spends time and energy, but also invests in serious amounts of funds, for example, when increasing the reference mass. Placement of links to quality third-party resources is an expensive pleasure, but cheap, questionable links to the project can only be damaged. At the same time, professional promotion of the site (online store) is a serious investment that will bring profit to the business for more than one year. Here it is worth paying attention to one more thing: such investments should be regarded as medium-term investments rather than short-term investments, so the client company will need some patience. But it will necessarily pay off with the expansion in the future of the client base and the increase in the number of orders.

If you need clients "here and now", you can use such a promotion tool as contextual advertising. With its help, it will be possible to draw the attention of the target audience to the site very quickly, but the cost of promoting the resource will increase significantly. Here, choose yourself: slower and cheaper or faster and more expensive.

How much does it cost to SEO-optimize the site and is it worth saving?

The cost of services for website promotion depends very much on the region and on the subject of the website being promoted. For example, an experienced private SEO in general works with a budget of 30 thousand rubles. per month. For Moscow, the cost of 50 thousand, for the northern capital - from 40 thousand rubles. At first glance it may seem that it is too expensive, but professional SEO-optimization and website promotion, as already mentioned above, can not be cheap. To save is especially dangerous in highly competitive subjects. You run the risk of facing at best incompetent SEOs, at worst with SEO-charlatans, and your site runs the risk of getting under search engine filters, where it's not so easy to get web resources out. In the end - the loss of money and time. Therefore, it is better to start seriously investing in SEO-promotion of the site once, than to re-do everything from scratch several times.

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