Business communication and management communication. General principles

Currently, various styles of business communication are penetrating deeper into all spheres of public life: business, commercial relations are entered by both private individuals and enterprises of all forms of ownership. Any area of economic or social life is related to competence in the sphere of business communication: the branch may be obliged to its level of business communication in its success or failure in science, production, trade or art. Business communication and management communication for people engaged in management is an important part of their professional image.

Business communication and management communication are processes of interaction and interconnection, as a result of which there is an exchange of activities, information, experience that involves the achievement of a concrete result, or the solution of a problem, or the realization of a goal.

Styles of business communication by nature and content can be formal (or business) and informal.

In general, formal communication differs from the informal one in that it sets itself specific goals and tasks that need to be addressed.

The structure of business communication is a complex of components: content, means, purpose, form, sides of communication. The content of business communication is determined by any socially significant subject or problem from any sphere of life (spiritual, material, regulatory) and can be directly related to the consumption or production of various kinds of services: educational, information, marketing, financial, managerial, etc.

Business communication and management communication is conditionally divided into direct and indirect, while direct communication is the most effective in comparison with the indirect, and has a greater power of emotional suggestion and influence.

Business communication and managerial communication of the manager with subordinates or officials are divided into three subspecies of communication: providing officials with administrative information, receiving feedback from them, and issuing so-called evaluation information.

To improve mutual understanding between management and subordinates, there are two laws of management communication.

The first law says that if a subordinate does not follow the instructions of the head because of disagreement with him, it is necessary to bring certain arguments to show the subordinate that the actions expected of him will correspond to his principles and will contribute to the compulsory satisfaction of his needs.

The second law says that people are much easier to accept the position of a person to whom they experience positive emotions. And in order to achieve this goal, we use techniques such as "own name", "mirror of relations", "golden words".

Reception "own name" is based on repeated pronouncing aloud the name of your interlocutor. Addressing a person by name demonstrates attention to his personality, and this is accompanied by almost always positive emotions that a person may not realize. Therefore, in order to locate a person, you need to pay attention to the form of appeal to him.

Receiving a "mirror of relations" requires the presence on the face of the head of a pleasant facial expression, a slight smile, which help to locate the interlocutors.

Acceptance of "golden words" obliges to tell a person compliments - words containing some exaggeration of positive properties of a person's character or abilities.

To effectively use psychological management methods, several methods (methods) of influencing people are often applied. These include: persuasion, suggestion, implication, inducement, imitation, condemnation, prohibition, demand, placebo, command, censure, deceived expectation, Socrates method, compliment, hint, plea, praise, advice.

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