Advertising campaign, information business

The environment of the information business is expanding as quickly as the buyer's appetite grows. And he grows constantly, demanding something not just new, but new in the concept of "all at once" and even in beautiful packaging. The society becomes more complicated, and at the same time the traditional relations between the producer and the buyer. And to recognize here who is the hunter, and who is the victim is very difficult.

Invariably, there is only one thing - someone dictates the conditions, and someone fulfills them. The flow of information is moving at a tremendous rate, so what was considered unusual yesterday was today rated as "not bad". This, perhaps, is the main problem of the information market.

The relationship between quantity and quality has worsened. It has become difficult to choose and a huge number of ideas and suggestions is something really worthwhile. And the ability to create something memorable not for a day or two, but for decades or centuries in general is automatically excluded. And if it is not excluded, then what is the chance that it is your advertising campaign (RK) that perpetuates the advertiser's product in the minds of several generations? The issue is topical, and, most likely, rhetorical.

The ability to create associations among people, in this case, consumers-consumers, is valuable. Sometimes, it may seem absurd, but it is better to have a share of absurdity than a share of "nothing." This is what many advertising companies are guided in when creating their advertising campaigns. It should be noted that they are doing very well.

Everything depends on the customer's desire, of course. Each advertiser can be that spoiled capricious buyer who wants a mythical "star from the sky" and not a mythical demand for his products. And in war, as is known, all means are good. Moderately good, because not all consumer customers are spoiled and capricious, fortunately.

Do not forget about what began advertising activities. With the help of what means was achieved success in the most famous and successful advertising campaigns. The ability to "return to the origins" by choosing one main feature of the product, and making an accent on it - is a skill that comes with time, but not everyone.

No matter how the information market progresses, there will always remain a certain list of those means that will exist regardless of trends or tastes. It is difficult to imagine that advertising will suddenly take and disappear as useless or just because it takes time, money and a significant share of creativity to create it. Strength is in information, in knowing the tastes of the audience for which an advertising campaign is being developed. If you manage to do it perfectly completely by accident, the notorious "poke method" once, then where are the guarantees that you will also be lucky the second time?

There are enough lovers everywhere, from which the information business as a whole suffers. Perhaps, because of this, the effectiveness of the advertising message gradually begins to decline. Not all products or services are simple in order to take and develop a successful advertising campaign in a short time. Most often, the manufacturer does not think about it, probably because his business is to create. And in most cases, the failure of an advertising campaign can partly be shifted to it. Therefore, before taking responsibility for the development of the RC it is necessary to assess not only its capabilities, but also to understand that the consequences have the property of being unpredictable in a bad way.