World-famous designer of clothes Yamamoto Yeji: biography, photo

This Japanese was first recognized in 1981 during the Parisian show of designers. His unusual models so amazed all Europeans that Yamamoto's name instantly becomes popular. At that time, at the peak of popularity, there were bare shoulders, high heels and the most unimaginable makeup, and slim girls without a hint of make-up in long black robes and rough, almost men's shoes were strikingly different from aggressive and obsessive sexuality. It is generally believed that from that moment on the firmament of eminent designers the Japanese star lit.

Shocking asceticism

Working in a special, conceptual manner and applying special technologies, Yamamoto Yeji with his ideas about female beauty and style, in particular, has often been a real shock. He was never attracted to jewelry, luxury, all that is called chic and glamor. A lover of black color cut off all unnecessary things in his works, adhering to strict asceticism.

Yji Yamamoto: Biography

It is believed that his mother, who lost her beloved husband in the war, the father of little Yoji, instilled in him a special attachment to black. He chose the color of grief as a sign of respect for the special power of love that conquers death.

Born in Tokyo in 1943, Yamamoto receives a law degree, but suddenly seized a passion for fashion makes him take up a special education. In 1972 he presents to the general public the debut collection of women's clothing. For 9 years before the triumphant show in France, he is developing his own branded black clothing line.

He wants to change his fixed views on this color, informing every spectator that these are not dull collections, but things where the inner content prevails over the external. His creations, far from sexuality, at first were not accepted, and those few who wore his things, scornfully called flocks of crows. As if ignoring the negative, Yamamoto Yeji continues to amaze the audience with stylish things for courageous individuals.

Freedom in everything

It is believed that he is the first designer to successfully connect the mysterious east and the rectilinear west. Yamamoto produces strict collections for men, holding the view that things should not adorn the strong sex, but only cover the body. Asymmetric sleeves in kimono style, missing collars on shirts, untreated stitches lead to the stupor of those unused to this strange spectacle of spectators.

Yoji Yamamoto hates tight things, believing that they are stifling the body and do not allow themselves to express themselves, but only in freedom one can find oneself. Therefore, all models produced by him are dimensionless, suitable for any physique. In addition to the favorite black color on the catwalk, gray collections appear, the rest of the color in clothing initially Japanese does not accept. He also avoids saturation with eastern coloring, rightly cursing his fellow countrymen, who are too eager to emphasize folk motives.

Shocking models

Models of Yoji on the verge of deformity were difficult to understand the layman, and non-standard works with holes instead of sleeves did not fit into the established canons of haute couture. Those who did not accept his chaotic collection in Paris called his work rags and the end of fashion, to which the designer replied that he does not bet on external attributes, and any pretentiousness in fashion is very annoying. Yamamoto Yoji after the show in France announced that his clothes for men are incredibly good for women, and he always dreamed of dressing beautiful ladies in costumes created for the stronger sex.

He believes that the perfection to which so all seek, is ugly. And a boring desire to be like everyone else does not bring the level of fashion to a new stage. Only a game on the verge of permissible and violating all norms moves progress and makes clothes beautiful.

Show on shows

In 1999, presents a special conceptual reception of the exposure of the world- famous designer of clothes. Designer Yoji Yamamoto turned to the unusual aesthetics of romanticism, creating a real show from an ordinary show. Girls, removing clothes on the podium, surprised the audience with the fact that under each thing there was a new one. It was so unusual that his collections produced the effect of a bomb exploding.

Later he again shocked the venerable public, combining incredible things: street style and high fashion. This joint project with the company Adidas was perceived differently in society.

Memory of the war

In total, his things carry the powerful energy of his creator. The strongest in the emotional intensity of the collection are the memory of the war in which its compatriots died, and critics even named the special style of the designer chic Hiroshima. The original Yoji Yamamoto keeps to this day grief about the days that took away people close to him.

Costume and perfumery

Appreciating his skill and creative manner, the designer is invited to become a costumier for the heroes of the opera, later he put on all the heroes of the drama T. Kitano "Dolls", which became cult and thanks to unique outfits.

The owner of several prestigious awards in the field of fashion decides to start producing brand-name fragrances that emphasize the eastern restraint and uniqueness. His non-standard images of collections clearly needed a special, perfumed underlining.

As Yamamoto Yoji himself admitted in one interview, he adores women, and therefore the creation of paired aromas for him and her is quite a natural step. And in 2012, all the admirers of the unusual and memorable perfume of the Japanese rebel were delighted with the wonderful news - the re-releases of the spirits that had become real rarities resumed. The fact is that 10 years ago the license for the production of name flavors was suspended. Now the company releases in full volume the legendary perfumes Yohji Yamamoto Homme and Yohji Yamamoto Femme.

Samurai with European habits

Unpredictable designer Edzi Yamamoto calls himself an original samurai, as in fashion - he is a real Japanese, but in everything else he adheres to European traditions. Not obeying the norms and a rebel against the current, the rebel has long been recognized as a true icon of fashion, known far beyond his native country.