Why is the promotion of sites "stalled"?

"Perechili" site requests
First, you should check the indexing of the page. Copy its address into the search string of Yandex and Google. If the search engine "sees" the page, there is reason for joy. Hence, it will be a question of pessimization in extradition, and not about serious sanctions, from which it is very problematic to get out. With a high degree of probability, we can say that the search engine promotion is slowed down due to over-spamming or re-optimization of content.
Perezpam, as a rule, is characterized by a collapse of positions after a text update. The slightest change of word forms returns the page to its previous position in the issue. Suppose, when replacing the original "promotion sites" for "website promotion" and indirect requests. The most interesting thing is that only one request can "live". All the rest remain in their places. In this case, you should check the texts for oversampling. There is a very useful service rookee.ru. The check with it clearly shows the excess or lack of key queries. Quite probably, it will be enough to reduce the number of direct entries, keeping the former density of the promoted words.
Over-optimization or unnatural content
The page also remains in the search, however, a whole group of requests sags on it. Often, a completely different page is recognized as a relevant query. A simple replacement of the endings here is indispensable. You may need a quality rewrite, or even write an article anew. We need a good advertising text, with entries such words as "buy", "where to buy", "sale". The number of transitions for less frequent requests will increase significantly.
Ideally, the development of sites provides for the distribution of content across sections at the design stage. That is, for each service, each product group stands out its own page. In practice, everything happens in a different way. First, make a "skeleton" - the standard piece from the Main section of the Product page of Contacts. After the signing of the acceptance certificate of the site, a list of requests is compiled and approved. And only then the optimizer puts key requests into the most appropriate pages or creates new ones. As a result, on one page there may be quite heterogeneous queries. And if the expert works in the old-fashioned way, being carried away by strong and em tags, then sanctions for re-optimization of the site are provided.
How to avoid filters for oversampling and re-optimization?
Give the content the most attention. No copying: the phrase more than three words in a row, borrowed from someone else's site is already considered plagiarism. Every article should have an idea. The text consisting of "water" is recognized by search robots as unnatural. It is necessary to adjust the density of key entries, focusing on competitors. Remove promoted queries, if there are too many of them, from headings and subtitles. If this makes no sense, then you should replace them with synonyms.
By the way, re-optimization can be, even if the total density of key queries is optimal. Just too often used phrases. To get out of the filter it's enough to "dilute" the query with a word. For example, instead of "promoting sites" write "promotion and promotion of the site." The strong, em, b, i tags should be in the text at a minimum - one or two per page. It is better to abandon them altogether. Now there is a distinct tendency to approach the text to live colloquial speech.
Finally, you should check all the texts for literacy. This will increase the credibility of the site both for people visiting the site and for search engines. As a rule, such simple actions that even a non-advanced user is able to perform are quite enough to bring the site back to TOP positions.
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