MarketingMarketing Tips

What a marketer should not do

If you look at the list of responsibilities for the marketing manager listed on the job search site, you can see a lot of interesting things. Heads of companies, try to impose on the marketer more responsibilities. Perhaps it is correct in the realities of the modern market - one specialist performs the functional staff of staff, but there are things that the marketer should not do, or at least make every effort to avoid the fulfillment of these duties.

And now on the items with a brief description and other responsible.

What a marketer should not do :

Purchase stationery and packaging .

There are for this purpose specially trained people who are obliged to supply your organization with everything necessary. The only exception is if this office is required for you personally. In this case, the catalog is taken, the necessary articles are issued, which, with the indication of the required quantity, are transferred to the internal security service.

Drawing .

Yes, draw, compose mock-up leaflets, booklets and other promotional materials. For this, there are designers. Hiring a designer is not so much a waste of money. There is no need for a staff unit - there are freelancers who will gladly take up such projects. In addition, a marketer who knows graphics programs, in a salary will cost more.

Dissolve ads .

As often happens - painted leaflets, and there is nobody to put up and there is a marketer along the streets and glues himself to health. Hire someone. This work does not require special qualifications, and a marketer for his salary should think how to increase sales.

Write articles .

A well-known fact is that the information should be updated. Is it a website or a corporate blog (there is generally a need for content at all times), but maybe a press release or a note in the newspaper - writing all this disgrace takes time, sometimes not small. If, of course, the manager of the department of free time marketing car (and even a small cart), then, please, let it be practiced. But the question arises: where does the marketer have free time? And articles can either be written between the case (with the appropriate quality), or instructed specially trained person.

Bring the site (corporate blog) to the mind .

A marketer may not know the basics of site building, again, there are specially trained people. The marketer can set tasks: the phone must be on top, in the form of an order 10 fields, but all of this should be implemented by others. If the manager knows the basics of web layout, plus him, but do it his work is not worth it.

Lay out POS materials .

This is from the same series as the posting of ads. No need for this spetsov.

Repair printer and other office equipment .

The modern world is just full of technology, no one argues. And do not deny that many marketers, as well as any other specialists, had to customize the office equipment and repair it. But this is only fun for the sake of, or for home use. At work, such things should be dealt with by IT service employees, and they must work quickly so as not to wait an hour, but without waiting to do everything themselves.

Be an interviewer .

In this vein, the marketer can only run the questionnaire, check its efficiency (in case of need, edit). But this is 20-30 questionnaires, not more. All the rest can be entrusted to the student for five thousand rubles or, if a qualitative result is needed, to outsource the specializing company.

To postpone business for later .

The marketer needs to do everything quickly. The world is changing almost instantly. Yesterday's tools, today, may no longer work. You can forget the deferred business. Do not let this marketer - for a record with clear deadlines and ask not later than the set date.

Make decisions based on personal experience, and not on the analysis of the opinion of the target audience .

Personal experience is, of course, great, but it can be very different from the preferences of the target audience. And in order to make the right decision, this view must first be clarified or only based on the analysis of the data to draw any conclusions. Better, let it take a little longer. And otherwise not how.

Sit with folded arms when you are losing sales .

A marketer receives a salary not because he is in the office from 9 to 18. His task is to increase sales. And if they are not up to the mark, and even worse - the marketer simply has to take any action. And do not imitate a stormy activity, but really solve problems.

To do something simply because "we did it always" or "now everyone does that" .

Again, about changing the situation in the market and the world as a whole. As always, it does not work anymore. We need something new. And it's not just new, but non-standard, not like everyone else. Let others tread on the spot, the marketer must move the company forward.

Do not notice new opportunities .

If there is an opportunity to increase sales, or reduce costs through new tools, this should be taken advantage of. You can always try on a small sample of customers, on small volumes and if it works, run into the masses. Even if it does not work, stop and forget like a terrible dream, doing your best to find new opportunities.

Stop learning .

A non-developing marketing manager is "dead." The world is changing, tools must change, people must change too. Even if there is no way to provide training to the marketer, there is always an opportunity for self-education. Already a couple of books a month can always be read if there is a desire, but when the desire to learn disappears - comes the "clinical death" of a specialist. Subsequently, you have to start everything from scratch and spend much more time and money.

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