Basic concepts of marketing

The concept of marketing is disclosed in the concept of management and business philosophy, that is, in the organization of the economy and production, in order to meet the objective needs of each consumer, both natural and economic goods. Based on this, it can be determined that marketing is an integral system for organizing the production and sale of finished products, which is aimed at meeting all market needs, as well as obtaining economic benefits from such activities. But the most important task of such a system is to develop tactics and an effective strategy for the company's behavior in market conditions through studying the economic situation.

In today's market it is very difficult to declare itself and prove that the products offered by the newly-made enterprise are much better than the one the demand for which already exists. In a competitive environment, every move, any step, even the smallest one, can become decisive. That's why there was a need to think and plan every detail of the company's activities, because everyone who comes into business wants to achieve success.

The basic concepts of marketing will help to understand in more detail this complex but very interesting science.

The first concept to remember is need, that is, an acute feeling that a person feels when something is very necessary for him at a given moment in time. Need as a concept has classification criteria:

1. Depending on the cause of appearance, it can be: congenital (food, clothing) or acquired (success, money, recognition).

2. According to the results of influence on the health and general condition of a person, the need is: positive (study, sport) or negative (alcohol, smoking).

The second, which is necessarily useful to the beginning marketer, is the concept of motive. This is just the main term, through which the concept and essence of marketing is realized in practice , after all, the motive is that need which, in the current market conditions, has become relevant. It should be noted that this is the only true way that completely shapes the behavior of people who are consumers.

The third term is need. He is very similar in essence to the motive, but differs in that such a need has already taken shape of a concrete form.

The fourth concept follows a logical path from the three previous ones. Desire is a need reinforced by the will of man.

Having mastered these basic concepts of marketing, which may seem very simple and trivial at first glance, you can achieve great success, of course, only if you apply the knowledge correctly.

Today, it is absolutely impossible to overestimate the importance of this science on building a market strategy, because it is with its help that you can loudly announce yourself, advertise a new revolutionary and innovative product, attract new customers and expand the market for such products. There are a lot of ways to advance, and each enterprise must choose its own way, how it will develop, which aspects to pay attention to, and which do not at all affect the company's activity, but in any case it is forbidden to forget about the basic concepts of marketing.

So, it is impossible to accurately calculate how many companies are registered all over the world that offer identical or very similar products to the consumer, despite this, someone is doing a successful job and is making huge profits, and some have left behind before Prove that worthy of attention. Why does this happen? Everything is very simple. The reason is that the failing company has forgotten about the basic concepts of marketing, which are very simple, but incredibly effective!