Types of business cards. Standard size of business cards. Original business cards

Business cards are cards with important information. They are made in a generally accepted form, for example in the form of a plastic card. They are referred to the business tool of a person who is important to his reputation. They became part of the life of busy people. All kinds of business cards are needed for information exchange. It's important for business people to know what's on them.

Types of business cards

Now there are business and personal business cards. The first kind is necessary for the creation of an effective business. Usually a classical type of design is used, on which the name of the company, last name, first name, patronymic name is indicated. There may be other information. The telephone number, address and other data for communication are indicated below.

There are types of business cards for government officials. Usually they represent the coat of arms and the flag of the country. There are also business cards, which differ slightly from the classical ones. They indicate the invitation of a person to a certain holiday.

Personal

Personal types of business cards contain information about the owner: Name, address, phone. They can be common to spouses. As additional information, place Skype and the address of the account in social networks. Products are handed to relatives, friends, relatives.

With the help of personal information it will be possible to make an advantageous impression when meeting you. The product may have images. You can design it at will, as there are no special requirements for this.

Business

These business cards are needed in communicating with business partners. Therefore, the product contains business information - position, telephones for communication, mail address, fax. Their printing costs more, because they have to embody different ideas. Plastic cards are often chosen, which look much more prestigious.

Used expensive and high-quality paper, beautiful colors. Used embossing and other modern methods. Plastic business cards will be the best recommendation for business people.

Corporate

To create products, a single template is used, in which there are similar frames, colors. Then all employees will have the same business cards. They contain the company logo, name, address, position, telephone, mode of operation.

On the main side can be a drawing, usually full-color, but inexpensive. After all, the product is required for the cause, not for beauty. If it does not have the coordinates of an individual employee, then it will be a standard flyer.

Production methods

Business cards are created with the help of printing on inkjet, laser printers. Silk-screen printing, risography, thermo-lifting, offset printing, laser cutting and engraving are also used. With each method, quality products are obtained.

Digital printing is the most popular way of manufacturing products. He has some disadvantages, for example, the price of work will be more expensive if you create more than 3000 copies in comparison with offset printing. Also, the choice of paper will be small, and thin lines may not be noticeable.

Offset printing is the traditional way of creating information products. There is an exclusive print and a large-scale offset. Work on an inkjet printer is quick and easy. But there is also a minus for such a method - paper, which should be special. This is an amateur work option, so it is not suitable for employees of a solid company.

Silk-screen printing

Many types of business cards are created using silkscreen. Often, this method is chosen to maintain the image of the company. Print business cards will be obtained on any media. The method allows you to selectively fill with varnish, make thermal lifting, fix important information on the original material.

Often a metal or plastic is chosen as the basis. Reliable equipment allows you to perform work at the highest level. Printing should emphasize the image of a company or a particular person. Developing firms should order bright and original products. And this is possible with the use of new technologies, for example silk screen printing.

Manufacturing technology

The process of creating business cards is not complicated. It includes the execution of several stages:

• Creating a layout;
• Its coordination with the customer;
• Printing;
• Cut sheet into individual cards.

For business cards, you can choose any font, color letters, it all depends on the type of product. Cards will look presentable if all their characteristics correspond to the status of a person or firm.

Dimensions

The standard size of the business card is 90x50 mm. But under the order, you can make products and other parameters, but for this an additional fee is taken, since you have to adjust the equipment.

There is a standard business card size according to the European standard, it is 85x55 mm. Such products will be useful when visiting other countries. They are needed for holding international exhibitions and symposiums organized in Russia. With the use of some printing equipment, a higher consumption of design paper will be required, which increases the cost of production.

Business card holders and other accessories for storing business cards are made to the size of 9x5. Large or smaller parameters just do not work. Therefore, it is more reasonable to use the standard size, because it is not only cheaper, but also will allow to store it correctly. Moreover, the text of the card on this product will fit completely.

Paper

When manufacturing business cards, several details are taken into account:

• design;
• Method and quality of printing;
• Type of paper.

The type and strength of the card depends on the quality of the paper. Now many types of materials are produced. The density of cardboard for business cards should be from 200 g / m ² and more. The strength of the card depends on this indicator. If you use thin paper, the products will look simple. Excellent option - the density of 250 g / m ² .

Paper for printing business cards may differ in surface. It can be ordinary coated with a smooth surface, textured, designer, material for crush and stamping, touch cover and others.

The most common is white coated paper. The text and drawing lie on it smoothly and smoothly, and the colors look bright. Paper can be used to obtain simple cards, as well as for unusual ones. Beautiful cards are obtained with invoice paper "linen". The density is preferably 260 g / m ² . Horizontal, vertical grooves serve as an imitation of natural linen material.

Paper "metallic" is ideal for creating strong business cards. It has a nacreous surface. There is a large selection of colors. If you choose a colored paper, you should take into account that the white color changes with the corresponding background tone. It is advisable to use bright colors.

Original cards

The appearance of the business card establishes the first contact, as well as creates an opinion about the owner. Due to modern technical means, there are many tools for obtaining unusual products. Original business cards are created with the use of non-standard materials: CD-ROM, wood and metal.

Possibilities of printing are necessary for transformation of cards after printing. Often, UV varnishing is used for this, which serves as additional protection against damage. The original business cards have a decorative design. This method can be used to varnish the entire surface, as well as individual elements of the impression.

Another way to transform the card is embossing. It is performed by hot and cold method. Stamping can be done with foil. It is in the color of gold, silver, mother-of-pearl. The card is bright with an original look. There is a stamping embossing. With this processing method, a relief image is created.

Thermal lift allows you to get a relief surface. This method of processing uses a thermographic powder, poured on a damp paint. The card is heated, the powder swells, and therefore a convex surface is obtained.

In order for the product to take on its original form, it is cut or cut. For this special equipment is used. Each of these methods is necessary for obtaining beautiful business cards. To make the cards look presentable, you need to choose the best materials for them, as well as reliable technology.