The concept of marketing management in e-business

A few decades ago, experts developing marketing management concepts for a particular enterprise or organization could not even think about the possibility of using e-commerce to achieve a positive result. To date, the situation has radically changed, that is, the impact of scientific, technological and technological progress could not affect the marketing policy of large enterprises and holdings and small firms. Thus, the concept of e-commerce has become firmly established among economists and managers of all levels. It should be noted that in the electronic version all possible concepts of marketing management can be used .

The concept of e-commerce

When using the term "e-commerce" is meant one of the options for running e-business. At the same time, an interesting fact is that some people believe that this kind of commercial activity is limited solely to the work of so-called providers providing services for connection and work on the Internet. However, this option is far from a complete definition of the term. In general, e-commerce includes all types of commercial activities in the network aimed at obtaining a certain profit or preferences in any area.

E-Commerce Technologies

For successful promotion of this or that concept of marketing management in electronic business, a whole complex of technological methods can be used. The most common and, accordingly, more developed is the technology of the electronic data interchange (EDI). Its essence lies in the encoding of transitions of a sequential type and, in the future, processing them in on-line mode. In addition to e-commerce technologies, one can use the use of e-mail. I am sure that each of the people who use at least sometimes E-mail received letters with various kinds of proposals for doing business or advertising a particular product or services. But this is only part of the iceberg, which includes the concept of e-commerce. The most massive in its scope are two technologies - the Intranet and, accordingly, the Extranet. In the first case, it is about the organization of the transfer of information within one particular company or enterprise, in the second - the connection of this organization with the outside world via the Internet.

The marketing concept of marketing in electronic business

Naturally, the active introduction into the everyday life and everyday life of e-commerce plays a significant role a competent choice for the company's marketing management concept. There are a lot of them, but in this case we will consider how the marketing concept can be used in this type of business . First of all, it is necessary to clearly describe the essence of this concept. It is worth noting that it, the concept of a quality product or product concept, as it is also called, has its main idea attracting the attention of potential buyers to preferential technical characteristics that profitable represent the sold goods or services in the market in comparison with competitors. With this option, the manufacturer must fully focus its efforts on improving the quality of products or services. Often, this process is associated with increased costs and, as a consequence of cost. As a result, the selling price may be higher than that of competitors, but it is compensated for by increased quality.