Play with your feet, think with your head: how to name a football team

It is understandable: how do you name the boat, so it will float. In this case - will run. Now football clubs are not created from scratch: everyone has a rich patron, he is also a producer of talented and fast-footed guys who turned a noble sport into a chess-checker game. Constant castling, buying and selling, a whole staff of marketers who receive hundreds of thousands of dollars for what they think, how to name the team, what color to repaint the form. And how were the fundamental clubs formed?

After all, "whales" of football sport for their long history of existence managed to acquire several sonorous and colorful nicknames, not that what to change the name. For example, "Juventus" is known to fans as the "Old Lady" - they say, because of the similarity of the first, pink uniform with lace trousers of a well-bred aunt. "Milan" - of course, grandfathers, as the oldest club in Northern Italy. Chelsea are aristocrats only Russian, they are retired in their homeland, as one of the first emblems of the club was the stamp of the Royal Hospital in Chelsea, where the veterans of the army lived. All these names seem to be native from childhood, but how to come up with something different, how can you name a team that was formed from fans of domestic football, clearly not the only one in the city?

Tips for creating a name and name options

To understand the basics of branding, you do not need to study in a fashionable college abroad, just follow a couple of recommendations in the matter of how to name a football team:

• Brevity is the sister of football, this is in our case. The name should consist of one word, extremely rarely - word combinations, it should be remembered immediately, sound unambiguous and have a direct relation to the team. If it is a corporate team of accountants - call it "Audit", power engineers - "Energy", it is also popular to name the national team by profession: "Economist", "Energetik". Remember: the commentator still has to pronounce this word several times a minute.
• You can leave the name of the enterprise, if it is not an abbreviation and not a too long compound word. For example, "Alliance" or "Leader" sounds beautiful both in business and in sports. How to name the team, leaves no doubt. And "PE Victor Bogatyrenko" will raise doubts about the professionalism of the players, fans will also not like "Donbassoblpischeprom."
• The names of the inhabitants of Olympus from ancient times excited the imagination of activists, athletes, born winners. Thinking of how to name the team, it is not superfluous to re-read the myths and legends of Ancient Greece - maybe there was still some unnamed brother of Ajax, thirsting for fame in the face of the patron of your club?
• If the city is not so many well-known teams, and your claim to the title of that - well, you can amuse the ego of the toponym and city authorities, assigning the club the title of the city. All the more appropriate when playing away games, so that any fan, even tipsy, could easily distinguish "his" from "strangers".
• Americanisms, probably, will never go out of fashion until we learn Chinese. "Masters", "Moscow Wings", "Goal Busters" - how to name a team steeper?