Online store vs Social networks

Social networks today are so functional that they allow you to exchange any type of information, from any device and without long authorization procedures. Photos, music, videos, messages, voice recordings - anything you can send to anyone. Not surprisingly, many individual entrepreneurs, instead of creating their own website or online store, work through VKontakte or Facebook groups. Free and simple interface - a serious reason to stop your choice on the social network. Nevertheless, the number of individual sites and online stores, supported by one person, is growing. Why is this happening and at what point does it take to think about creating your site?

The first parameter by which social networks lose to autonomous sites is design. A simple and convenient interface is not enough to advertise your products, especially if the company has reached the level when you can start talking about the brand. Recognizable brand or the famous "style of the master" oblige to have a website that is able to make an impression.

The second point is not obvious for site visitors, who might be more comfortable using the social network, but it is very important for marketers and webmasters. This item is a promotion for which social networks do not provide any worthy opportunities. Although social promotion can deliver a significant amount of traffic and, as a result, a large number of customers, the creation of your site increases the potential audience by an order of magnitude.

The opportunities for managing information when using your online store also bring business to a new level. First of all, the stand-alone site makes it easier to accept orders and maintain records. The development of original forms for specific goods provides, for example, automatic calculation of the number of remaining products by the database. Other graphs of the same forms serve as the basis for "goods cards", according to which buyers search and select products.

Finally, your own website is easily configured and expanded. To it it is possible to connect a chat, a forum, any interrogations and forms of communication. The introduction of internal registration makes it possible to store information about customers, carry out mailings and promotions for regular customers, and for this you do not need to write original codes - special templates in the site designer like here already contain this functionality. If you consider that nothing prevents you from adjusting the site update to other resources, it turns out that the simplicity of social networks is inferior in favor to a large number of additional options of the stand-alone site.