Laki Essie for nails - a preference for many modern women of fashion

A good manicure is an important element of the appearance of a modern well-groomed lady.
Each woman has found in this respect her own way, suitable only to her. Some ladies use the services of professional masters, others acquire the necessary materials and do the manicure on their own. Of course, every fashionista knows Essie lacquers at least on their branded packaging.

How did the brand Essie

The famous trademark owes its creation to a single-minded woman who founded the business with her own hands. In 1981, Essie Weingarten started selling 12 shades of nail polish. Also in the assortment there were 3 programs for nail care. She walked around the beauty parlors of New York, talking about the benefits of the tools she offered.

The further history of the company's development was formed in this way:

1. The special appearance of the bottle was created in 1993. It was on the original form of packaging that the customers recognized Essie lacquers.
2. In 2000, the name of the creator of the brand appeared on the bottle. Prior to this, nail care products were produced in a package without a brand name.
3. 2004 was marked by the expansion of production, the emergence of new collections of varnishes, as well as nail care products and accessories.
4. 2010 - the company was bought by such a giant of the cosmetic industry as L'Oreal.

It is thanks to the square in the section of the bottle and the vertical inscription with the name of the brand, the products of the company were remembered by the clients.

Why customers prefer Essie

Lucky companies are known for their unusual names, able to pave the way to the hearts of a variety of girls. In addition, the fans of the brand are constantly admired by a large number of different shades. Many women are just curious to know about these colors. How do they look, for example, Essie lacquers with the following names:

• "Shopaholic".
• "Wife-in-the-reward."
• "Stylenomics".

The prestige and quality of the products is evidenced by the fact that the purposeful Essy Weingarten once became the addressee of a letter from Buckingham Palace. It indicated the request to send the queen a lacquer called "Ballet shoes". But Camille Parker-Bowles for the wedding ceremony preferred the shade of "Waltz". Kate Middleton chose the Allure shade.

Features of lacquers

Undoubted advantage is the variety of shades and their extraordinary names. The names of the funds sound so unusual and attractive to women that they are already the guarantor of a good demand for Essie lacquers.

Benefits of Essie nail polish:

1. Means are resistant to chipping.
2. Within 7 days, the coating does not crack.
3. Rich choice of shades.

The standard offer from the company is about 300 different shades. The customers claim that they have a runaway eye when they see the Essie product palette. Nail polish, reviews of which are mostly positive, and clients are among the most famous women in the world, of course, deserves attention. Each year, there are presentations of one or more collections.

First the varnishes of the trade mark were estimated by professionals. Their products are still very popular now. The volume of bottles for home and professional use differs among themselves. Gradually, the demand for lacquers and with home use. Indeed, Essie products can be found even at the very Madonna.

In addition, not only for use in beauty salons, but also for creating a manicure at home is ideal is the lacquer Essie. The testimonies show that women do not always visit the salons, if you want to paint your nails for work or study. Therefore, the lacquer, which retains its original appearance for a long time after application, is the optimal solution for many ladies.