Jamaican rum "Captain Morgan". Reviews and opinions of knowledgeable people

Each drink has its own history. It is she who helps to evaluate this or that product. How can you judge a product without knowing where and how it was produced? This directly applies to alcoholic beverages. For example, rum "Captain Morgan". Reviews about him are different and sometimes even contradictory. And in order to find out the truth, it is necessary to properly understand everything.

Unsuspect opinions

Correctly say that about any subject there are as many opinions as people discuss it. Everyone in this case sees in him only what he seeks and understands. But in order to have a complete picture, one must look deep into the question. What is the rum "Captain Morgan"? Reviews of those who tried this drink are quite different. Someone considers his taste to be soft and pleasant, while others note only the budget price. Some people are skeptical of this drink as a pathetic likeness of the real Roma. But all, one way or another, confirm the presence of the following positive qualities:

1. Optimal fortress (not much and not a little).

2. Rum is easy to drink, but after that you quickly get drunk.

3. The next morning there is no hangover.

4. Sweet taste and spicy aroma of spices.

5. It is felt the presence of natural aromatic additives (vanilla instead of synthetic vanillin, sugar syrup, caramel).

6. Excellent mixes with other drinks and freshly squeezed juices. This quality is especially interesting for fans of cocktails.

As a result, all opinions about such a drink as rum "Captain Morgan", reviews and all kinds of statements boil down to one thing: the product is very worthy and you can drink it.

History of creation

The story of any product is better to begin with its history: where, when and why the rum "Captain Morgan" appeared. Reviews connoisseurs allow you to agree that this is a real pirate drink. And also it is called Jamaican rum. Each of these statements is true. Indeed, the original recipe for the drink was first invented by the famous pirate Henry Morgan in the 17th century. In those years, at the behest of the Queen of England, he was the vice-governor of the island of Jamaica. It was there, studying local recipes, the former brave pirate learned to soften the usual rum with the help of natural spices and various medical herbs. The result surpassed all expectations, and the drink was recognized. Initially, the raw material for its preparation was treacle, which remained after the production of sugar cane. Now the raw materials are taken from the best plantations of Jamaica and by distillation it turns into the purest alcohol, which then for three years is placed in special oak barrels for the purchase of the desired color and aroma. The life story of Henry Morgan himself is worthy of respect, therefore it is not surprising that his name was given to such a wonderful drink. After all, the way from a simple boatman to an admiral of the fleet is similar to the way from an ordinary liquor to a world famous brand.

Price factor

As you know, the price for any product is determined by many factors. Of course, it is important where, from what and how it is produced. But for such products as alcohol-containing products, one of the main indicators is the brand. If we talk about the rum "Captain Morgan", its price is very small. It can even be attributed to budget goods. But it depends on what to compare. It is worth noting that the brand "Captain Morgan" is relatively young. She is little more than thirty years old, because only in the eighties of the twentieth century, this rum entered the world market. Until then, only residents of the Caribbean could have tried it . Despite such circumstances, the popularity of alcohol increases every year. He is well-bought in many countries and has become one of the world's top beverages by popularity, taking the 6th place. In Russian stores, you can also meet rum "Captain Morgan". The price for a bottle varies from 800 to 1400 rubles. It all depends on the type of product, the aging time and, of course, the volume of the container. In principle, the price is quite acceptable, given that the drink is still produced in Jamaica, and is packed in factories in the UK.

Black Captain

"Captain Morgan Black" (CM Black) - a unique drink. In the common people it is called "Captain Morgan", rum black. The price of 1 bottle is much higher than that of other varieties. Unlike the rest, black rum is a mixture. Everything is chosen quite successfully. The technology in this case is simple. There is no secret here. First, blending is made from different varieties of the same beverage, and then the mixture is sent to aging for maturation. As a result, you get a wonderful rum, which has a peculiar, slightly pungent taste. Fortress (40 degrees) in it almost is not felt because of the most delicate aroma with a honey tinge. This alcohol can be freely drunk in pure form or with the addition of ice slices. Do not spoil the taste and a small slice of lemon. CM Black - the first dark rum among all drinks of this family. Its unique amber color and a wonderful palette of taste, it acquires in the period of aging for 2-3 years. It harmoniously combines the high British quality and free spirit of solar Jamaica.

Subtleties of trade

Quite often, commercial enterprises use various kinds of shares and discounts to increase the number of sales. This is done as follows: the accompanying product is attached to the main product . It attracts the attention of customers and facilitates the speedy implementation of the entire kit. So, in some shops you can find, for example, such a set: rum "Captain Morgan" and a board game "Mafia". Advertising on the package offers a profitable purchase and a pleasant time to spend time with friends, enjoying the game, as well as wonderful cocktails made from a first-class drink. Sometimes, in addition to the bottle, an original glass with the company logo is offered. This technique often works. And the person consciously goes to this, realizing that for the same price he buys two goods at once. This purchase is considered a profitable investment, and the store, in turn, receives the desired profit.

Holiday shopping

During the holidays, special offers appear on the shelves of stores, which include rum "Captain Morgan". A gift set is a kind of home mini-bar. Called such a set of "Sea Wolf". In addition to the drink, it includes 6 glasses in the original stand, a smoking pipe and small souvenirs of marine theme. Such a thing can be presented to a friend or colleague for work on the anniversary. The kit will look great both at home on the bar counter and in the office on the table. It will undoubtedly decorate the interior and create the desired sense of joy. The price of such a set can be quite high, but is not a good attitude and a good mood worth five thousand rubles? Moreover, it is better to drink such a drink in the company of friends, and it's much nicer to do this with such a set. Sometimes in the kit is not one, but three bottles. Such an advertising move is designed to make the consumer gradually accustomed to the drink and in the future it was on him who stopped his choice. Here all means are good. As a gift, there may be a list of cocktail recipes, a shaker or non-standard packaging in the form of a travel suitcase of those times in which there is everything necessary for a friendly conversation over a glass of good old rum.