How to start a hotel business: a business plan, useful tips

The hotel business has recently become more in demand. With the development of tourism, the demand for hotels is growing rapidly, especially in large cities. The organization of this business is quite costly. Although this largely depends on the format of the institution itself and the pricing policy of the region, in which it will be open. The main question for a beginning entrepreneur: how to start a hotel business and how to succeed in this business?

Business plan

A successful case always begins with planning. The business plan of the hotel should contain all the main stages of the opening of the future enterprise. First of all, when planning any business, you should conduct market analysis, identify customer demand, competitor pricing and competitiveness. Make marketing analysis can be a specialist marketer for a fee.

Further, the business plan of the hotel should contain a description of the project itself, that is, its goals and objectives, products and services. Here you need to decide on the format of the institution, the target audience, location, personnel and equipment.

In the end, you should draw up a financial plan, make calculations, and indicate the amount of starting capital. In some cases, personal funds are not enough to open an enterprise, so you need to think carefully about the sources of financing.

In fact, there are no clear requirements for the business plan, and the entrepreneur makes it exclusively for himself. To continue to act in accordance with the intended goals. So, where to start a hotel business? Of course, with planning, and further tips and advice for beginners.

Hotel format

If we talk about how to start a hotel business, it is wiser to start with a small format. This will help to assess their capabilities. If the hotel will be in demand, then investments in a short time will pay off, and you can think about expanding and developing the business.

Which hotel format to choose:

• Hostel for 7 or 10 rooms.
• Hotel up to 25 rooms.
• Small hotel up to 50 rooms.

In addition, it is necessary to determine the services and pricing policy of the future hotel. In many ways, you need to act on the basis of customer demand. In some cities, most guests, for example, students, in this case it is more expedient to open a hotel economy class. In resort cities, comfortable rooms will be in demand at an average cost. In large cities and regional centers, business class hotels are in demand.

Room search

This is the key point of the hotel business, because the number of guests directly depends on it. Choose a room, depending on many factors, for example, in large cities and regional centers, it is more expedient to open a hotel or hotel in the center or near historical sights. In resort towns, housing is more expensive and more in demand near a recreation area. By the way, tourism and hotel business are two interrelated concepts. In the locality, where there is always a large stream of guests, it is advantageous and economically expedient to have a hotel, and its format does not matter much.

Immediately it is worth noting that it is unprofitable to lease premises. If the contract involves renting a building with a subsequent purchase, then you can think about it. But the most ideal option is to build a building from scratch on an individual project, but this is a long process that will take many years. Or you can buy a ready room of at least 300 square meters. M, and reconstruct it.

Design

Each enterprise of the hotel business, regardless of price and location, attracts guests' attention primarily with the design of the rooms and the building itself. If the hotel is aimed at guests with a limited budget, then perhaps the rooms will be less functional and comfortable, but furniture and interior items must necessarily be new.

Style in the interior does not matter. The most important thing is that all interior items and furniture harmoniously blend together and create a single composition. The most popular styles for hotel rooms are classic, minimalist, neoclassic. Equally important is that furniture and technology are new and of high quality. In general, the room must comply with sanitary and fire regulations.

The services

The first and most important thing for the hotel is cleanliness and safety. Each organizer must provide his guests with daily cleaning, clean bed linen and towels. And it does not depend on the price of accommodation. In more expensive hotels, guests are offered breakfast, internet, cable TV or other services. On the territory of the hotel there must be a laundry or a contract for the provision of services to a third-party organization.

No less important point, which necessarily requires the scope of the hotel business is the safety of the guests. It is necessary to conclude an agreement with a security company, establish a fire alarm system, an evacuation plan. It is also desirable to have a convenient parking.

Staff

Management of the hotel business should be entrusted to a professional who can rationally use material, information and labor resources. If there is no experience in this area, it is better to take an experienced manager and several administrators into the staff.

In many respects, the number of staff depends on the scale of the hotel, if it is small, then the administrator, for example, can also engage in bookings, and the maid to work part-time in the laundry.

Financial plan

After the main issues have been resolved, it is necessary to calculate the costs of the organization of the enterprise. Even a small hotel will cost at least 15 million rubles (this is in a small town). In Moscow and St. Petersburg, the cost can reach 200 million rubles.

How to start a hotel business is necessary, so it is with the budget allocation for the organization of the enterprise. Calculate the finance follows the following pattern:

• 50% of the total budget will go to the construction or purchase of the building;
• 25% - for the reconstruction and redevelopment of the premises;
• 15% - for repair, purchase of furniture and equipment;
• 10% - for other expenses and staff salaries.

When planning the hotel business, you need to consider that it will pay off only after 5-12 years. And the revenue depends on many factors, such as competition and seasonality.

Despite the fact that the hotel business - it's quite a costly event, in recent years, the hotel has only become more. Which means that it is profitable and promising to be the owner of your hotel. However, success depends on the level of customer service and prices for services. By the way, do not forget about the advertising campaign and other events to attract the audience.