Dmitry Shishkin: biography, photos and interesting facts

Dmitry Shishkin is a fashion designer from Ekaterinburg, specializing in the design and tailoring of men's and sportswear. Debuting in 2009 at Eurasian Fashion Week, in just 5 years he became one of the most successful couturiers outside of Moscow and St. Petersburg.

Biography

Dmitry Shishkin was born in 1988 in the capital of the Urals - the city of Yekaterinburg. He was brought up in an ordinary family. In 2005, he graduated from the school, and then entered the Urals State Law Academy. There he studied in graduate school at the Faculty of Arts and Culturology.

Even in high school Dima began sewing clothes for himself. He did not like the "shop" fashion. Expensive and inexpressive things caused the young designer to reject. Despite the fact that our hero was very fond of porting, he still chose the legal one as the first education.

Entering the university, Dmitry Shishkin did not forget about his hobby. Unexpectedly for himself, he noticed that his design of men's clothing is like classmates. Already in the first year of training he had regular clients among his fellow academics. Enterprising young man began to develop in this field of activity.

Starting a career

Due to orders for tailoring, Dmitry Shishkin from Yekaterinburg collected a decent amount for the third year of training in UrGuA. On the proceeds, he created the original men's collection, which he presented to fashion professionals at the Eurasian Fashion Week in 2009. A successful debut on the landmark site served as an impetus to the development of business. In a short period, a fashion house was created under the SHISHKIN brand. Gradually, the studio grew into a manufactory and a group of companies.

Fashion designer

The first years of "Fashion House SHISHKIN" specialized exclusively on individual orders of wealthy citizens. Things went well enough, but the company did not have enough scope. Pleasant changes came in 2015, when the fashion manager Dmitry Shishkin asked the leadership of the hockey team "Motorist" with a request to create a corporate dress code.

The young designer happily set to work. The order allowed not only to earn a decent amount, but also to realize new creative ideas. In addition to the actual costumes, the designer has developed a sports uniform and branded accessories, which for him has become an invaluable experience. As Dmitry Shishkin noted: "This is a very interesting and non-standard order. But that's what got us hooked. The result surpassed all expectations. By the opening of the sports season in 2014-2015, we dressed all members of the team and coaches in unique outfits. "

In the sports environment, the efforts of SHISHKIN fashion house were appreciated. A year later, Dmitry turned for the tailoring of branded suits, three teams at once, including the famous HC "Ugra".

From the strictly style to the sporting fashion

Unexpected attention from the sports clubs inspired the fashion designer to expand the field of activity. In addition to classical men's clothing Dmitry Shishkin and his team began to develop sports suits, including for the beautiful half of humanity. To this end, in 2015 the Bespoke atelier division was created.

A closer analysis of the market showed that well-known domestic designers do not actually engage in this direction. This is connected with the not very expressive form of the Russian Olympians, which was criticized by many specialists. Shishkin also believes that the Olympic collection was unusually unsuccessful, and offered its services in developing sports models for future forums. In particular, for the football team for the World Cup 2018.

The earned authority allowed to consolidate partnership relations with every fourth club of the KHL and every third team of the football Premier League of Russia. Customers order both classic dress suits, and uniforms, fan attributes, accessories. The absence of competition allowed to expand the business by creating a Uniform atelier.

Production

The Bespoke atelier Syndicate is located in the center of Ekaterinburg. The production capacity is 500 m ² . The team consists of 55 experts of the highest level, who sew about 2,000 products a month. Most of the room is occupied by the sewing workshop. There is also an office for clients, a design bureau and a showroom. The main products are:

• Coats are strict, casual (including with a hood).
• Wedding costumes, ceremonial, business, unofficial.
• Classical shirts.
• Trousers suit.
• Elite accessories.

The second enterprise - the innovative factory Uniform atelier - was introduced a year ago. It is also located in the central part of the metropolis, occupying an area of 1200 m ² . Over one hundred employees work here. The capacities are designed for sewing 10,000 products, which allows you to promote products to the masses. The second stage of the factory, whose work is scheduled for the end of 2017, will allow three times to increase productivity.

The production has a high degree of automation. Most of the technical processes are performed by automatic machines with the highest precision and unattainable performance. Robotic systems have unique licensed software that allows you to quickly reconfigure the parameters of work and move from one product to another.

The rapid development of production affected the profitability of enterprises. If in 2016 the turnover of all factories approached to 130 million rubles, then in 2017 it is planned to reach indicators of about 260 million rubles.

In the future, the "Portnovskaya Manufacture" GC plans to open three more sewing workshops in the Urals region. Gradually, the company plans to reorient part of the production for tailoring, affordable for most buyers.

Benefits

Designer Dmitry Shishkin pays close attention to the quality of raw materials. At customer's disposal - 30,000 types of fabrics with a variety of textures and colors. The material is supplied by the best European manufacturers of textiles. The assortment is updated before each season.

The backbone of the team consists of male tailors, fashion designers, technical personnel with more than 10 years of professional experience. According to the fashion designer, the best specialists are workers who were educated in the USSR. The modern generation, although showing interest in the profession, but they lack basic skills because of the weak level of educational institutions. Some of the employees have scientific degrees, have patents, and have received various awards.