Customer base is an important tool for running your business.

To maximize the success of your own business, the customer base must always be at hand. It can be a special notebook or notebook, perhaps a list in the phone book, anything, but the main thing is to have it with you wherever you are, even if you rest on the beach. Above this list you need to work constantly, make sure that customers do not go to competitors, periodically inform them about useful innovations, in general, do everything so that people do not forget about you and want to cooperate with you further.

It is very important that the customer base is conducted in an organized manner, namely:

- Systematically recorded the available information, analyzed it, and made the right business decisions.

- There was a special program "Database of clients" on a computer medium. It is easy to use and very useful.

Conveniently, when the customer base is entered into a special program Exel, which looks immediately in the form of a table with additional features. This program is free, and the customer database can be constantly updated due to an infinite number of columns and rows. The Exel program is easy to use and does not require specific skills.

The scheme for compiling the customer base is quite simple. The difference will be only in a specific kind of activity, and the principle will remain the same. If we cite the example of such a large and extensive business as the trade in building materials, then you need to contact all companies involved in the erection of various objects. Such information is available on the Internet, various newspapers and special marketing agencies that have their own database of necessary organizations. Here the field of activity is not limited to anything, though for every construction site call.

If we talk about network marketing, then in this case client base Filled with surveys, bypassing organizations, apartments and so on. You can knock on all the doors.

When a certain list of clients is prepared, people need to call and inform as short as possible, it is better not to overload with information. It will be useful to have, in addition to the telephone number, the customer's e-mail to always drop the necessary information there.

It should be understood that some customers, even permanent ones, can be eliminated for many reasons, that's why you need to constantly look for new ones and put them in your base. If your business covers a wide range of audiences, it is advisable to hire a couple of people to form a client base by phone calls and collecting information on the Internet. So, you can save a lot of time.

An individual approach to each client is important , so that a person always knows that you remember about him, felt his importance. Near each client, you can make various notes with an indication of important points relating to a particular person. The database with customer information is the most valuable and important tool for running a successful business, keep it carefully!