Whether you are an athlete, a scientist or a startup, at whatever level in the social hierarchy you stand, the search for a sponsor that can significantly bring you closer to your goal is available for everyone. It's no secret that in the capitalist world nothing happens just like that. In order to find a sponsor, your guardian angel in the business world, you need to offer something to him in return. However, this process is laborious, requires a special return on the need for investment, and even the search itself has a number of pitfalls. For all people starting their own business, the answer to the question of how to find sponsors will soon become less mysterious.
The relationship between the sponsor and the sponsored
In the first stages it all looks simple, it's enough just to provide your services to the company in exchange for some benefits, but this only at first glance seems so trivial. In exchange for the received starting capital, you give your patron the right to enjoy the fruits of your thinking, your opportunities in the most promising, in his opinion, activity. In addition, having received a profitable contract, the capital user will have to fulfill a number of additional obligations. The purpose of this approach is a symbiosis - a mutually beneficial coexistence based on obtaining from each subject what the opposite subject wants, and vice versa. For example, you get different products, necessary software, various kinds of insurance, and the sponsor you find for business expects from you a return, dividends, interest from the money invested in you, but this is not always expressed in monetary terms. In most cases, these are your ideas, talents, the fruits of your human capital, formed by years of life. In any case, you need to sell part of yourself on the basis of the marketing demand of the company, and if you have nothing to offer, the target audience is chosen incorrectly.
Sponsorship Information
Demonstrating your abilities in a specific field will help to solve the problem of how to find sponsors, as well as partners for this project, as an additional source of ideas that can correct your project for modern business. It is worth remembering that philanthropists always pursue their goals, and no matter what you ask of him in return. Sponsors want to know that the group of people to whom they provide their support, there are general ideas, directions of movement, therefore, knowing this, you can adapt to the selection criteria. In the modern world, time is more important than money, because even the value of GDP is subject to a period of time equal to one year, which indicates the importance of this parameter in the economy and business. Premature awareness of who can be contacted, and who does not, will save a lot of this precious resource. It is most logical to start searches with local investors, which can reduce transaction costs. If the company has not previously worked with projects like yours, then the possibility of financing is minimal. And you do not have to go roundabout ways, trying to make connections, you must clearly determine the vision of your future patron.
Start of negotiations
After the company is selected, or you already know where to find a sponsor, try to start negotiations. The best way to start is to contact the marketing director, and if there is no such position in the company, then try to establish contact with the manager himself.
Patrons
It is worth remembering that companies-sponsors sometimes have managers on sponsorship, and there are also whole departments for the development of goods that promote the company's products to the market through advertising. If you have the opportunity to speak on TV, then these departments will be interested in sponsor infusions in you, and you thereby provide them with a passive demonstration of the products or services of the company, what do the famous footballers appearing at press conferences with aluminum banks, then from Coca -Cola ", then from" Pepsi ".
Correct presentation is the key to success
When the stage for establishing contact with the investor is passed, the potential sponsor of the project should be aware of the main goals of your idea, plans for the future, presentation of your own capabilities, as well as about the benefit of the patron received in the future as your startup supports. But more in detail later, and now we will tell about the process of the performance. The presentation should follow the rule "10-20-30". This means that you need to show 10 slides 30 font for 20 minutes of presentation, of which only 5 are allocated to your presentation, and the remaining 15 minutes - to answer questions. Remember that the time to prepare a presentation speech is inversely proportional to the time of presentation of your idea to the investor. You will need to demonstrate your oratorical skills as best as possible. A competent presentation of the project half ensures the idea is passed to the sponsorship basket.
Project Presentation Plan
Now, what should be in the presentation. Involvement of sponsors begins with the justification of the project. At this stage it is most logical to provide a description of your abilities and abilities, including a summary. If so, you can provide your previous successes, as well as plans for the future with a possible demonstration of the video file, which will help you to save nerves in the office of a potential partner, because whoever you are, but the excitement will be present. Then you need to justify the benefits that the sponsor will receive from your cooperation with him. Imagine that you are the founder of a large video hosting service, which millions of users of the network visit every day, so the company from which you want to receive financing will promote your goods on your site with advertising and you will receive your margin from it. Next, you can imagine the existing alternatives for obtaining benefits for you. This can be insurance, cash, transportation costs, wages and so on. If in your project a philanthropist in your head are ripe with additional opportunities from a deal with you, then this is the basis for further fruitful cooperation. Let's imagine that your volleyball team is so successful that it goes to the World Cup, than it is a sin not to use the investor, so the more your project can attract viewers, the higher the probability of financing your idea.
What and how to ask
Another assistant in how to find a sponsor for the business, will become properly formulated questions, so you need to know what to ask. Never use the tactics of "beating the bull in the forehead." Try to use a flexible approach using real data. In this case, the phrase "cunning, like a fox" is very useful. Expect millions of dollars from the patron of the arts is silly, especially when it is not known whether your proposal meets your needs. In this regard, carefully study the history of sponsorship of the company, in order to know what to ask in return. It's best to ask for something that does not cost anything for the company, and this depends on the specialization of the organization itself.
Potential for loss of funding
Do not forget that you can both find sponsors, and lose them. All the patrons are different. Each has its own goals and expectations, which you will need to justify. You should have some common interests with him in the joint business. Accordingly, you need to constantly adjust your actions, if the investor really needs you. If you are a very famous and influential person, then your relationship with sponsors keeps on your authority, because it allows them to have additional income, but as soon as your fame goes into oblivion, then NVP from your cooperation with investors will approach zero that Can destroy your contacts with them. Remember, after the conclusion of the transaction you are the personification of their firm, so it is necessary to correspond to the image in which the money was invested. It is also worth remembering that if your project, which was originally of a social nature, suddenly goes into a commercial project, then the image that was consistent with the views of society will also be shaken. Do not give up the company's offers to participate in various promotions, it is beneficial for both of you.
Mistakes in the relationship of the sponsor and the sponsored
Well, if the cooperation between you and the sponsor is mutually beneficial. However, it is very difficult to find a sponsor for this equality to come true. In most cases, the advantage of one side will be more noticeable than the other. At the moment, there is no way to accurately assess the effectiveness of the project for both sides, so it is extremely difficult to calculate losses and benefits. Consider the private reasons for non-receipt of investment. Firstly, when all the requirements of the patron were not taken into account when drafting the business plan, which could lead to termination of cooperation. Secondly, if during the presentation it turns out that you are considering various forms of financing, this means that you do not know what you want. Thirdly, your actions should be interconnected with all subjects of your project activity. And there are lots of such examples, so it's enough to be a responsible person.
conclusions
In conclusion, it is worth recalling that sponsorship is not advertising, since it is only the engine of commerce. By signing the agreement, you will advertise the company's trademark. Remember how to properly enter into a dialogue with a future partner, how to negotiate, and also do not forget what place at this stage the presentations are assigned. If you ask for something from the patron, then let it be something with which he can easily say goodbye, but for this you need good preliminary knowledge. Always look for ways to find a compromise and justify your expectations. If you follow the recommendations mentioned here, the question of how to find sponsors becomes less vague.