MarketingMarketing Tips

What does an ideal apartment ad look like?

Many people are striving to sell an apartment today. There are a lot of offers on the market, but not all of them can be called effective in terms of attractiveness for a potential buyer. Correctly compiled ad just raises the chances of selling an apartment quickly and profitably.

Therefore, before posting free ads , listen to expert advice. The recommendations relate to several key points:

1. Photos.

When looking for an apartment, potential buyers first of all pay attention to the pictures, as they allow you to make a first impression of the object. A selling advertisement always contains high-quality, bright, beautiful images that attract users of the site.

Obligatory conditions of such shooting are - a professional camera, high quality of pictures, natural lighting, well-chosen camera angles, as well as the ideal purity of the object itself. Free ads with photos taken on a smartphone or a bad camera are unlikely to attract buyers, as well as frankly unsuccessful, dark, faded pictures.

Remember the order. Any little thing can repel, especially when it comes to luxury housing with individual repairs.

To create the fullest possible view of an object, expand the scope of the survey. Take photos of the view from the window, the facade of the house, the courtyard, the entrance group.

2. Description.

Text is the main source of information about your proposal. It must necessarily emphasize the advantages over competitors, but it is worth sticking to the rule that brevity is your best friend. Instead of lyrics, loud epithets and metaphors, it is better to give potential buyers specific data and figures. Meterage, number of rooms, living area, kitchen area, bathroom option, price. It is not superfluous to also indicate information about the house: the availability of parking, number of storeys, the year of construction.

Remember, no one can fully understand the needs and requirements of the buyer. Therefore, many free ads for the sale of apartments are ignored. But you as a seller can make efforts to interest the target audience. For example, when selling luxury housing or business-class apartments, you should indicate the availability of additional options (security, parking, underground garage, jacuzzi, concierge, etc.). In the case of real estate economy segment, focus on infrastructure, view from the window, proximity to transport. The proximity of educational institutions, shops and attractions may well be a decisive factor.

3. The plan-scheme.

About this moment, almost all real estate sellers are forgotten. But as practice shows, the presence of a clear plan-schemes twice raises the chances of selling an apartment quickly. Agree, such a probability will not be a small advantage in conditions of high competition in the real estate market. Using the plan BTI or the company-builder, you can create a scheme with a detailed layout of the object.

Write a marketing message for every seller. You just need to follow the advice of experts, make some effort. Otherwise, selling an apartment will take much longer. Therefore, cast aside doubts, show a little imagination, and make an ideal advertisement for the sale of an apartment!

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