Analysis of the investment activity of the enterprise as a pledge of the investment process

The investment activity of any enterprise consists in a purposeful process of finding the investment resources necessary for it, identifying effective instruments or investment objects, forming an investment program balanced in certain parameters, and ensuring its implementation.

A huge help in resolving investment activities is provided by such a process as an analysis of the company's investment activities. With the help of such a tool as the analysis of investment efficiency, tactics and investment strategy are developed at the enterprise, the management plans and decisions are justified, decisions and plans are monitored, and potential reserves of investment efficiency are identified, and the results of financial and real Investment projects as a whole for the enterprise, and separately by type of activity.

The analysis of the investment activity of the enterprise is one of the most important components of investment management, which in essence is a mechanism for managing investment activity. The very notion of investment management is a fairly new sphere and field of economic knowledge, not only in our country, but also in many countries abroad. As a hotel concept this term was formed in the middle of the last century. It is the analysis of the investment activity of the enterprise that Nobel Prizes have brought to some outstanding scientists from the field of investment management.

For our country, the analysis system is in the stage of development and establishment. This is largely due to the imperfect legal and regulatory framework of the state, as well as the lack of qualified specialists in this field. However, the most active and most important factor that prevents the introduction of an analysis of the company's investment activity on a large scale is the absence of an actively fledgling securities market, as well as a significant mistrust of investors from it.

Analysis of the effectiveness of investment plays a special role in the management of investment activities in the enterprise. In order to manage the investment process qualitatively and effectively, it is necessary to have a clear idea of the progress of the business plan, the results of economic activity, as well as the trends of ongoing changes in the economy of the enterprise and in the stock markets and their nature. And it is the understanding of these processes and their comprehension that is achieved through analysis. At the same time, the information received is subjected to special initial processing, during which the results are compared in the field of investment, and data for past similar time intervals, and additional comparison is made for similar indicators in other enterprises and firms. Also, in the analysis, the influence of various factors on the value of the performance indicators is determined, identifying possible errors and shortcomings, identifying opportunities that have not been used and implemented, further prospects, and much more.

Such indicator as the analysis of volumes of investment activity which is one of the major components in the general analysis of investment activity that allows to develop and develop the necessary decisions in the field of management. That is why this kind of analysis is a previous stage in the adoption of decisions and actions on them from the leaders of the enterprise. It is analysis that is the scientific basis of investment processes, which ensures efficiency and objectivity. As a function, the analysis of the effectiveness of investments is in close interaction with accounting, general planning and forecasts of the economic activity of the enterprise.