BusinessBusiness Opportunities

Vkontakte In a new way

Chinese goods, clothing, shoes, gadgets and accessories .... There is a feeling that only a lazy person has not tried or is not currently trying to promote such a product in the most popular domestic social network. All is logical - why not give users the opportunity to make purchases without leaving such an adored VC?

Despite the low conversion and complex inconvenience to users, compared to full-fledged online stores, the number of such communities (groups) VKontakte grows by leaps and bounds. Here administrators, in order to somehow distinguish their offspring from the gray mass of similar ones, have to invent something like this: an unusual community avatar, a graphic menu (which, by default, is hidden from the user), all sorts of rallies for "those who entered and made repost." As a result, the "gray mass" becomes motley, but still MASS. Because, no matter how you color your band, nothing changes for its user ... Anyway, he still has to:

  • Search for a group in a long list of references to those in which it is composed;
  • Surf photos of the same product on different pages;
  • Search for a description of the product, its variations and information on the availability of comments on these photos, or ask appropriate questions to the group's administrators who are not always online;
  • Coordinate with the administrators ways of delivery and specify the status of the order;

All this takes a lot of time from both the buyer and the seller.

A worthy alternative was the stores, made in the form of applications and working in tandem with the community. But such an option for most only developing shops is not always acceptable: you need to know ActionScript or at worst use a bunch of PHP + JavaScript + IFrame, or resort to the help of a third-party developer who is unlikely to ask for less than $ 1000 -1500 $ for a quality application. ..

Few people know that now the VKontakte application store can be rented for quite an adequate fee - from 16 rubles a day. This is provided by the VK VENDOR platform, which was released in February 2013. The main features of the current version 1.0.1 are as follows:

  • Unlimited quantity of goods;
  • Convenient navigation without "reloading" pages;
  • Intuitive-clear admin panel;
  • The ability to add attributes of goods (sizes, colors, volumes and other variations), as well as the ability to assign automatic price changes, depending on the selected attribute;
  • Saving data about all your customers in the database, the ability to create groups of buyers and assign certain discounts to them;
  • The ability to create tags for goods ("Sale", "New", etc.), which will be displayed on the category page;
  • "Wish list" - your customers can make original bookmarks for the goods they like, so as not to waste extra time on their repeated search;
  • The possibility of choosing and configuring methods of payment and delivery, assigning them an additional cost, including - the cost of packaging;
  • Multicurrency;
  • The possibility of controlling the balances of the goods in the warehouse;
  • Convenient basket + simple and clear ordering process;
  • Various auxiliary settings;

The release of version 2.0.1 is scheduled for June 2013. But as we continue to work for updates and additional components, intermediate versions of the platform will be released with a free update for all our customers. When developing version 2.0.1, we will pay great attention to working with the VKontakte API, which will significantly expand the functionality of the platform.

Do not miss your opportunity to professionally conduct business on this, no doubt, promising site!

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