What is the name of the chocolate firm "Alenka". History of creation

Perhaps, "Alenka" is the most famous chocolate in Russia. What is the name of the chocolate company "Alenka"? What is its history? His story began in 1964. At the meeting of the Communist Party there was a discussion of the progress made in agriculture. The idea was proposed to create a delicious chocolate. At first glance, simple demands were made: it should turn out to be delicious, necessarily dairy and affordable.

What is the name of the chocolate company "Alenka"? From the history

To implement this desire in practice was the factory "Red October". The first experiments were unsuccessful. If the milk was poured too much, the tiles did not form, if too little, it was not very tasty. In 1966, it turned out to find the right combination of ingredients.

Chocolate "Alenka". Cover photo

There are legends in the people that they named chocolate in honor of their daughter. A single opinion, specifically Tereshkova or Gagarin, no. They both grew up daughter Lenochka, in those years it was one of the most common names. At the factory to this legend are treated with irony. According to the official version, the name was given in honor of Alyonushka, favorite heroine of children's fairy tales. The label planned to place the image of this fairy girl from Vasnetsov's picture. But while they were making up a recipe for chocolate, another factory produced a delicacy, on the wrapper of which there was a picture of Vasnetsov's Alyonushka. It became rarity - the party could not allow foreigners to have a country of victorious socialism associated with barefoot childhood. That factory had to change the image. "Red October" (that's the name of the chocolate company "Alenka") decided to change the name a little. Now chocolate is called "Alenka". It has survived to this day.

Chocolate "Alenka". Decor

The round-faced girl in the kerchief that we were accustomed to did not immediately appear. At first this chocolate was produced also in other confectionery factories, there on the labels there were own Alenka. On "Babaevskaya" was depicted a little girl in a blue kerchief. The factory "Roth-Front" preferred pictures, on which the company Alenka was made a bunny and a puppy. "Red October" at first chose a thematic design. On chocolate, issued on May 1, there were congratulations on the wrapper, and the depicted girls held flowers. On New Year's versions the Snow Maiden were dressed. In 1965 a competition was announced. From all over the country photos of little girls were sent, the image of which was to decorate the wrapper. The photo taken by photographer Gerinas won. He worked in the same factory and offered a photo of his 8-month-old daughter Lenochka. On its basis was created a picture, which still adorns the wrapper of the famous chocolate. Painter Maslov, he was slightly changed: the girl became blue-eyed, acquired puffy lips, and the oval of the face became more elongated. Growing up Lena Gerinas tried to get compensation from the factory for using her image, but the court did not satisfy her claim. He believed that the drawing is a creative and collective image created by the artist, and it can not be considered a redrawn snapshot.

"Red October" - favorite taste

Answering the question about the name of the chocolate company "Alenka", it should be noted that starting from the 2000s, chocolate bars with a slightly modified recipe began to be produced. Now add almonds, raisins and hazelnuts, more milk. Chocolate wrapped in wrapper (previously inserted). The factory produces candies of the same name, chocolates weighing up to 100 grams and large 200-gram tiles.