What is the content of the site and how to work with it?

Everyone who hears a new concept for himself wants to know what it means. Next, we will talk about what content is.

Let's understand. The content of the site is written verbal text, images, audio and video materials, as well as files of any extensions that may be on the site. You can consider the main aspects of working with it: filling the site, analyzing the content, using materials for promotion.

Professional web-studios offer such a service as filling sites with content. Some believe that this is only a mechanical transfer of information using CMS, and others assume the creation of content by the studio itself.

They are engaged in creating content copywriters, photographers, content managers and others. Their work is required not only at the stage of creation of the site, but also all the time of its existence. Updating the information is the most important sign that the site is still "alive". The information on the web resource should always be kept up-to-date.

Many site owners want to see a link to the "News" section on the main page of their "brainchild", but they forget that it needs to be constantly updated with new information. Otherwise the site looks neglected and irrelevant, and the news of a month or more of the past is more harmful to the site than it is of benefit.

Resources need to be updated not only in this section, but also try to keep up-to-date and other: information about the company, portfolio and others. If incorrect information is placed on the pages, the site owner creates a negative impression about himself, misleading the visitors.

So, you should understand what content is, and now you can talk about its analysis. The study of content is an effective procedure for analyzing all information for compliance with the tasks and objectives of the site.

Content audit is especially necessary for companies that have long made their web resources from non-professionals. Depending on the scope of the action, experts can identify shortcomings and requirements for modernization. A lawyer can check texts for compliance with current legislation, and a copywriter for literacy and stylistics. And here it is important to understand not only what is content, but also competently analyze its relevance and relevance.

Analyze the content and SEO specialists. This check is carried out to determine the optimality for modern search algorithms. It is necessary to strengthen the "white" methods, as well as completely eradicate "black".

Texts for websites should be diluted with keywords, images are signed with alternative text, etc. All texts must be checked for uniqueness. If they do not meet this requirement, then the site may be banned, that is, it will not be visible to the search engines. Obviously, the main tool for effective promotion of a web resource is its unique content.

It is also important to conduct a seo-analysis of competitor sites. Thanks to him, you can get invaluable information about which areas you need to conduct further work, what keywords to use for promotion. If you find an unoccupied niche, you can much more effectively promote your site, while spending less money.

Understanding the question of what content is, you can tell how it is divided according to the source: copywriting, copy-paste, rewriting, translation from foreign resources, synonymization, scanning, and user-generated content. The index of search engines skips exclusively those sites on which unique content is presented, otherwise the site will be penalized, and its rating will drop significantly. Any reprint should be accompanied by a link to the source.