What is Doshirak? The history of one discovery

Today there is no such person who does not know what "Doshirak" is. But just a few decades ago this issue was difficult for many.

How it all began

Every invention is born due to this or that event. And what is Doshirak? How did he become known to the world and what prompted such an opening of its creator? It happened in Japan in the middle of the last century. In those years, hunger raged in the country, and in the streets of many cities you could see endless queues of poor people at a meal. That's when Momofuku Ando, the owner of the food company, decided to help his fellow citizens. Several years of work have not been in vain. The persistent inventor even turned his house into a real laboratory. And soon everyone learned what "Doshirak" is. His appearance was a real breakthrough in the food industry. Now it is no secret to anybody that "Doshirak" is just noodles, though not quite ordinary. It can not only be stored for a long time, but also prepared in a matter of minutes. It is worth recalling that the Chinese in the last millennium already found the opportunity to produce pasta, which did not spoil a long time. But Ando went further in his studies. And now not only the Chinese, but also the inhabitants of seventy countries of the world know what "Doshirak" is.

Eternal doubts

As soon as the famous noodles appeared on the shelves of shops, buyers immediately began to ask the same question: "Doshirak" is harmful or not? "Everyone was wondering what an unusual product is made of and how it can affect the human body.In principle, Which is included in its composition (flour, salt, dried vegetables, emulsifiers, dyes and food additives), can not have any negative impact.Each component individually is a food or chemical substance that only has certain properties and does not cause any The main benefit of Doshirak in its nutritional value is the huge amount of carbohydrates and proteins that gives the person vitality and allows to retain a sense of satiety for a long time, but it should be agreed that 462 kcal is a lot for simple noodles. , "Doshyrak" is harmful or not, nutritionists will respond positively.Since the same opinion and doctors who believe that stabilizers and emulsifiers in the body act as carcinogens and are capable of causing cancer. In addition, people with a diseased liver are unlikely to be able to eat food with so many spices and all sorts of chemical additives. But if you eat such pasta only occasionally, then there will be no danger. In all the measure is needed.

History of the famous brand

Noodles "Doshirak" appeared in 1958. Then the brand was registered. Currently, he owns the corporation Korea Yakult Co. Ltd. In recent years, she has become the undisputed leader in the production of instant food. All over the world, distributors and those who import new unusual products began to appear. Wonderful noodles flooded the trading market and entered the everyday life of many people. Initially, the product was quite expensive and was considered almost a delicacy. But just a year later the management decided to reduce the price. This led to an uncontrollable increase in sales. Ando himself always believed that there should not be hungry people on the Earth. If everyone is full, then in the world wars will stop, and mankind can live happily. And the noble idea still led the famous Japanese to victory. There was a real era of fast food. Cheap noodles entered every house, and many even helped to solve serious pressing problems.

The price of pleasure

In Russia, too, the products of the brand "Doshirak" are quite popular. The price and rich assortment allow everyone who wants to buy it in any quantity. These days, this product has become the subject of increased demand. Sachets with "miracle-macaroni" at 15 rubles apiece quickly disperse on the hands. The company has always tried to meet consumers, and in the seventies of the last century packaging of polystyrene with noodles was first sold. They are very convenient, since they do not require the presence of additional utensils. Hot water can be poured directly into the packing bowl. It can also serve as a plate. An unusual novelty was a real godsend for bachelors, students and ordinary workers who did not want to spend extra money on expensive dinners. Over time, the sale of products appeared in containers in the form of cups and in the form of rectangular containers. Its cost was already slightly higher (26-30 rubles apiece), but this only increased customer demand.

The company is quickly gaining momentum, and now you can already meet in the store, not only noodles. In convenient boxes are sold oatmeal porridge and mashed potatoes with a variety of tastes. Fairly democratic price of new goods (20-25 rubles) attracts even more attention of new customers.