What is a "promoter"?

In today's world, a huge number of new professions have emerged , which are just beginning to gain popularity. For example, there may be a question, what is a "promoter", "active sales manager" and so on. The promoter is a person whose work directly affects the success of the company's advertising project. More than fifty percent of the effectiveness of the promotion is determined by the promoter.

So, what is a "promoter" and what are his responsibilities? The person of this profession is called upon to establish communications with the consumer in various ways. It can be distribution of leaflets, a general presentation, sampling, which is especially liked by buyers, a gift for the purchase of the advertised product or tasting.

From how well the promoter knows how to go into contact with consumers and entice them with the offered goods or products, the magnitude of the demand and, accordingly, the profit of the organization that invested its funds in the advertising company will depend. That's why a lot of effort is spent on training promoters. No less important is their appearance.

The most important requirements for a candidate for this position are the following:

• Sociability;
• Active life position ;
• focus on results;
• sociability;
• Emancipation;
• self-confidence;
• Nice exterior.

Possessing such qualities, or at least 60% corresponding to the requirements, the future promoter will be able not only to succeed, but also to get a decent fee for his work.

On average, in different regions of the country, the work of promoters is estimated in the range of 60 to 80 rubles per hour, but the fee depends largely on the advertising agency itself. A promoter is a fairly promising job. Having achieved good results, a person can fully expect to move up the career ladder. For example, he may be waiting for the position of manager of advertising projects or BTL-manager, whose fee is much higher. The promoter does have a lot of opportunities for promotion. Leading advertising agencies carry out various advertising projects, including the organization of exhibitions, seminars, corporate events, special events aimed at increasing the efficiency of the company. Another important direction is the holding of promotional campaigns and media advertising projects, which also include a large number of stages and require a large number of specialists to implement.

A promoter is most often a student of an educational institution. Students do not have the opportunity to work full time, but they are interested in obtaining additional income. In addition, the promoter is very popular for the weekend, because these days many people go shopping.

It should be noted that the promoter can work for an advertising agency or directly on the company. As a rule, the company orders a promotional campaign from an advertising agency, and the agency selects suitable promoters. There are several types of promoters.

The promoter-consultant is engaged in advising clients about specific goods, as if offering a certain product accidentally. In this case, answering the question what is a "promoter", it should be noted that such a person should know about the product very much, flawlessly own information about the brand, brand, manufacturer, in order to be able to answer all questions of the buyer.

Sometimes for the success of the action requires a special approach, a bright, extraordinary decision. In this case, preference is given to costumed shares. Perhaps, such work is the simplest, as it is enough to walk around the trading hall, attracting clients with a bright suit. Often, promoters are hired to distribute leaflets with information about the advertised product, the firm, the current promotion.

We hope that this article answered your question, what is a "promoter". This is not too difficult work, which will be an excellent start for young people and will allow you to accumulate the initial capital.