What are the basic principles of marketing?

Today it is impossible to find any company that does not use the principles of marketing in its activities. Everything from an individual entrepreneur to international corporations, promote their products or services in one way or another, build relationships with their customers and create their image in the market of entrepreneurs.

Fundamentals of marketing implies the existence of the goal, mission and strategy of the company. They are not always expressed in the form of written and official documents, but each owner always keeps in mind the image of the activity that he wants to achieve. To better understand the functions of marketing, you need to turn to the sources and find out what led to its formation.

Components of marketing

If you carefully understand, the basics of management and marketing are very similar. This happened because of the generality of the sciences, which formed the basis for their formation. Sociology, psychology and economics form the basis of marketing. Each of these areas has made a huge contribution to the formation of research work relationships between goods, brand, company and consumer.

The Social Part of Marketing

Relationships in the society and his well-being, which sociology studies, help marketers understand what commodity the society is already ready for, and with the release of which it is worthwhile to wait. For this reason, a constant study of the life of society, its political, economic, religious and moral components is conducted. There is also social marketing, whose goal is to create a positive image in the eyes of potential customers and consumers. At the same time, its basis is the principle of attracting customers due to the company's popularity and trusting attitude towards it from authoritative bodies and people.

Psychological component

The study of the behavioral factor formed the basis of Internet marketing. This is how you analyze with extreme care how the user behaves during his stay on the pages of the site, as well as how much information there will correspond to his ethical norms and perceptions. Most advertising campaigns are conducted taking into account the psychological characteristics of a particular target audience.

The economic part of marketing

Marketing, like any science, is subject to analysis. Any event held within its framework should produce a positive financial result. It is his digital value that forms the basis for marketing economically. Economic formulas and postulates are used to determine the effectiveness of an advertising campaign.

Thus, the basics of marketing lie in social relations, emotional characteristics and economic benefits. For carrying out effective advertising and image campaigns it is necessary to take this into account. Each owner of the company, guided by these principles, will be able to take the enterprise to a new level, increase profits and win a good name. The rule is simple: the profit obtained directly depends on the satisfaction of the end user.