Marketing, Marketing Tips
What is a retro bonus in trading? Sample retro bonus. Calculation of retro bonuses. Retro bonus is ...
With the concept of "bonus" we encounter both in the domestic sphere of life and in the workers' sphere. The nature of the bonus is clear - these are certain additional benefits received by a person in the form of rewards, bonuses or extra charges. The essence and purpose of bonuses is simple - to motivate, to encourage, to attract attention, in order to form permanent relationships, strong ties, trade and exchange processes. However, in Russia there is such a thing as a "retro bonus". What is a retro bonus in trading and how it works will be described below.
What is it and how does it work?
This concept is used mainly by Russians in the process of trade and exchange relationships. In world trading terminology, the definition of "rebate" from English rebate is most often used. In essence, a retro bonus is nothing more than a payment, or a payment that is made by making the following variations:
- A cash payment that represents the return of a certain amount from the value of the transaction of sale;
- Provision of goods for full use on a free basis;
- Option - the right of the client, or of a third party, to conclude a transaction for the sale of goods within a certain time at a specially established price.
Bonus goods as retro bonuses
The simplest and most often used in trade-exchange relations is such kind of bonuses as free delivery of goods. But this kind of relationship in trade entails the appearance of certain tax liabilities for the value-added tax from the producer of goods or the seller and the tax obligations on the gross income of the recipient.
In order to avoid tax inspections and the difficulties that arise with them, you need to perform the following steps:
- Legally competently make a contract for the provision of retro bonuses;
- Document the operation, which will result in a retro-bonus relationship;
- Document the amount of work performed, for which a retro bonus will be credited;
- When making an obligation to pay bonuses, it is more correct to operate with the concept of "payment for rendered services", and not "payment of bonuses".
Legal registration
Retro bonus is, first of all, the relations arising between the two parties for the payment of the bonus obligations of one party to another. Therefore, the fact of legally correct registration of such relations is important.
In legal practice, bonuses are rewards that are paid to a party as a result of the provision of certain services. It is more correct for significant simplification of tax accounts not to tie such transactions to the main contract of sale, but to formalize them with separate eligible contracts.
Practice
Practice is exactly what helps to understand what a retro bonus is. An example of use in marketing is the most simple and understandable. For example, a party that received such a marketing service as collecting or disseminating information, conducting promotional actions, merchandising, draws up a retro bonus to the party that provided this service in the form of providing free goods upon the completion of actions.
Calculation
If the retro-bonus is nothing more than a percentage of the volume of sales, the basic conditions for its provision must be described in the consignment agreement, which is concluded between the two parties between which the trade and exchange relations arose. Registration of such contracts and calculation of retro bonuses is a rather laborious process for enterprise accounting, since the following information is mandatory in the contract:
- The price of the goods that is provided to the receiving side must take into account the retro bonus, and this item must be necessarily described in the contract;
- Must specify the conditions for the payment of retro bonuses (for example, when the receiving party receives a certain volume of purchases of products, it returns some of the money spent in the form of retro bonuses). These bonuses can be accumulated by the enterprise in the system of assessing and accounting for the principal sales volumes of each party with which the retro-bonus relationship arose;
- The time frame for the calculation and payment of retro bonuses is indicated;
- The contract must be signed by two parties, as a result of which it is considered to be a fact of agreeing terms and amounts of bonus payments.
The practice of reducing prices with retro-bonus relations
In spite of the fact that the retro bonus is a legally registered relationship in the form of a signed contract, in which the price of the goods provided to the recipient of the bonus is indicated, in practice there are cases when the price of the goods already shipped and delivered to the recipient can be reviewed. This happens when the transaction for the provision of goods was concluded during the tax period, and the company makes a post-discount on the price of the goods, which is shipped after the lapse of the tax period. However, before using this type of granting a retro bonus, you need to understand the subtleties of registration in the accounting department of such a discount. In addition, it is better to ask knowledgeable people to show a sample of the retro bonus, so as not to encounter problems.
In accounting, such a retro-discount is made through a negative invoice. Since October 1, 2011 such accounts have been fully legalized, and their use is lawful and permitted by law. The mechanism for issuing a discount is simple: to begin with, the seller of goods draws up an adjustment invoice. The second major condition is the fact of notifying the recipient of a price reduction, documenting his consent to the operation. Only if there are two of the above-mentioned grounds, the seller has the right to issue a retro-discount as a special kind of retro bonuses.
In general, the practice of granting retro bonuses in trade is a simple and necessary thing, however, before applying it, you need to get support and knowledge of the accounting department, because if the wrong approach is taken, the good deed can turn out to be quite the opposite.
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